BCS: 220 | How To Help & Sell Profit + Best Way To Occupy Your Time

In this episode of Business Coaching Secrets, host Karl Bryan and co-host Rode Dog dive into the realities of business in changing environments, how to serve during community crises, secrets (or lack thereof) to business coaching success, and how reframing your internal dialogue and habits can lead to breakthroughs. Karl unpacks mindset hacks, goal-setting strategies, and key business philosophies—while answering pressing questions from the coaching community.

Key Topics Covered

Serving During Crisis: Build Community, Build Business

• Responding to Crisis: Karl highlights how coaches and business owners can support their local community during disasters like wildfires or COVID—not as opportunists, but by creating goodwill and practical support systems (e.g., setting up spaces in restaurants to donate supplies for evacuees).

• Brand Equity through Altruism: Meaningful local support during tough times builds loyalty and brand value, which can naturally grow your business.

Overcoming Limiting Money Mindsets

• Charging for Your Worth: Many coaches feel conflicted about charging high fees while wanting to help. Karl reframes this—clients pay for decades of accumulated expertise, not just the hour spent together.

Breaking Through with Better Habits

• Focus on Lifting Your “Bottom”: Instead of only striving for bigger wins, focus on raising your minimum standards—swap unproductive routines (e.g., 20 mins on social media) for habits that create value (like posting helpful content or walking).

• Change the Routine, Change Your Results: Alter your routines (not just triggers) to move from bad habits to productive ones, inspired by “Atomic Habits” and environment shifts.

The Real Secret to Coaching Success

• There Is No Secret: Hard work, consistent action, and the willingness to serve before selling are the true “secrets.”

• Going “All In” and Belief: Success comes from diving fully into your mission and carrying an unwavering belief that what you’re doing will be worthwhile.

• Solve for THEM, Not for YOU: Sell prospects on their own future potential, not just your credentials. Aim for impact, not just revenue.

Mindset Mastery and Self-Assessment

• The “It’s Who You Think You’re Not” Principle: It’s not who you are that holds you back; it’s who you think you’re not. Honest self-assessment reveals true barriers to progress.

• Three Central Beliefs for Breakthroughs:

  1. What you want is actually achievable (it’s there).

  2. You can attain it (you’re capable).

  3. It’ll be worth the struggle.

Notable Quotes

“You don’t get paid for the hour, you get paid for the years you invested in learning to solve that problem.”

“Create a goal of impact versus a goal of revenue.”

“It’s not who you are that’s holding you back—it’s who you think you’re not.”

“You don’t have a client problem, you don’t have a money problem—you have a refusal to help before you get paid problem.”

Actionable Takeaways

Serve the Community in Tough Times:
Be proactive when your community faces hardship—offer practical help, organize donations, or create safe spaces. This isn’t opportunism; it builds true loyalty.

Swap Bad Habits for Productive Micro-Actions:
Identify time and habits that don’t serve you (even just 20 minutes a day) and swap them for something that adds value—either for your brand or your well-being.

Lead with Value and Empathy:
Sell clients on what’s possible for them, not just on what you’ve done. Believe in them before they believe in themselves.

Anchor Your Coaching in Hard Work and All-In Attitude:
Don’t flirt with coaching as a hobby—commit fully and treat it as your mission, not an experiment.

Perform Honest Self-Assessments:
Regularly reflect on whether you’re being limited by external skills—or simply by your own perception of what’s possible.

Embrace Impact Goals:
Shift your focus: Instead of “I want to make X dollars,” aim for “I want to help X clients dramatically transform.”

Resources Mentioned

Books & Concepts

• Atomic Habits by James Clear – For changing routines and habits.

• Profit Acceleration Software™ by Karl Bryan – For demonstrating and delivering client value.

Programs & Events

• Local Legends Program (mentioned as an effective business coaching program)

• Business Coaching Mastery Event (referenced as a key learning and networking opportunity)

Business & Tech Tools

• Focused.com – Karl Bryan’s coaching resource and hub.

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👉 Karl Bryan helps business coaches get clients. Period.

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Karl Bryan—creator of Profit Acceleration Software™ and founder of The Six-Figure Coach—specializes in getting clients for business coaches. His goal: help you grow through smart systems, great habits, and a service-first mindset.