Yesterday, I was explaining the importance of comparables when assessing your clients’ business as well as how Dave got caught shoplifting when he was a kid.

Speaking of sneaking into a car dealership and leaving with a Cadillac…

We were at the Pub last night and here is our conversation:

Me: What’s on your mind, peeps…

Dangerous Dave: The current issue is that the younger me never accounted for the fact there would be an older me.

Tish: I’m praying my child’s sass helps her lead a company one day and not a gang in prison.

Stu: If two vegans get in an argument, is it still called a beef?

My Drunk Aunt: They told me at work I’m part of the problem, but it feels really good to be part of something.

Me: *motions to waiter* bill please

In other news from my BCS podcast…

Your Purpose: It’s not what you do, it’s what happens in others when you do what you do.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Jake Paul’

Here’s what’s remarkable.

The average professional fighter takes home about 100K on the big stage.

Jake Paul made 30MM to fight Mike Tyson and his profile is only growing after making easy work of former WBC middleweight champion, Julio Cesar Chavez Jr.

When you see Jake Paul get interviewed, you likely love him or hate him.

Either way, you keep watching.

Like me.

Same as you did, Mayweather.

Same as you did, McGregor.

Would have been the same for Muhammad Ali back in the day.

The discrepancy in pay is the same as in other sports.

Novak Djokovic comfortably makes 100MM per year and the guys he plays take home 1MM  for the same tournaments.

Cristiano Ronaldo made 105MM in a year, while his right-hand man Gianluigi Buffon, on the same team, in the same league and played in all the same games only earned one point five.

Connor McDavid makes 10MM per year and the guy passing him the puck makes one.

It’s the same in all sports and entertainment.

Don’t get me started on politics.

It’s no different with business coaches.

I have business coaches that work with us and are building towards a team of 100 business coaches under them and are 7-figure earners.

I also have coaches that are not doing nearly that well with the same program.

What’s the difference you ask… here is what I see when I dissect Jake Paul’s Marketing Roadmap…

1. Total Clarity:

Every time Jake Paul gets in front of a microphone or gets in the boxing ring, he’s 100% clear on his outcome.

He’s not working from a to-do list and hoping things get done. He is working toward a very clear and desired result.

It’s also very important that you’re authentic here. Bravado only works when you can pull it off, and it’s not the only way to get noticed.

How CLEAR are you with your “outcome” when speaking to JV’s, business owners and promoters?

If I were to describe your approach with one word, would it be:

Brash or Meek?

2. Be Obsessed:

Marriages break up over ‘lack of money’ 100 times more than ‘lack of love’.  When businesses fail, it’s never overly pretty.

I’m comfortable saying I’m 100% OBSESSED with helping business coaches build multiple six-figure practices and avoiding the same challenges and pitfalls (the roller coaster they call lead generation!!) that I did while I built my 5.5MM business coaching company (that’s 400k PER MONTH in new small business coaching clients).

Jake Paul is OBSESSED with self-promotion.

When he loses again, and he will lose, it will not dampen his enthusiasm nor self belief.

You need to have that same obsession for YOUR coaching. Not just for speaking and touting yourself as a business coach, but also for helping business owners … despite their unwillingness to execute.

And then you need to communicate that obsession for helping them, properly, in your marketing.

Scream it from the mountain tops.

On FB, LI, Twitter, Instagram etc… talk about results you’re getting for yourself and your clients (must be done the correct way) constantly.

When you start doing this properly… business owners and coaching clients will magically start seeking you out.

3. In Your Face

The perception of Jake Paul for a long time was a bonehead who could hardly form a proper sentence.

Jake Paul generally has something of interest to say. The fact he’s clearly an uber-intelligent businessman sets him apart and makes his fans, from one side of the globe to the other, adore him.

No need for you to be as “in your face” as Jake Paul, but getting the attention of small business owners is a big part of the marketing game.

It’s the same with business coaches.

Ninety percent say the same old platitudes, like “I’ll help you improve your business and revenues”, “I’ll power up your online presence”, “I’ll help you get great results” “I can’t wait to get started.”

Unfortunately, business owners are hearing it from all sides and not going to respond to these lame and generic claims.

Instead of using clichés like “I will help you improve your business and revenues,” “transformational” cough, cough… how would you like to be able to say this instead:

100,000 Dollar Turnaround For Chiropractors

I Help Local Chiropractors Find 100,000 in 45 Minutes – Without Them Spending an extra Dollar On Marketing Or Advertising!

OR

I’m The Only Business Consultant in ‘NAME YOUR CITY’ That Works Off 10% of The Profits I Generate For You and Your Business!

Where others are spewing out the same old same old… say something compelling, different and attention-grabbing so you stand out from the crowd.

Then watch your referrals and word of mouth triple.

This is getting long and I am getting tired…

I’ll finish off the rest of Jake Paul’s marketing roadmap for you tomorrow.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. Two things stand in stone: 1. Kindness in another man’s trouble. 2. Courage on your own.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone, cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast