Yesterday I was explaining what Sam Altman had to say about AI and the danger as well as what happened when My Drunk Aunt was arguing with her boyfriend and she pulled out a knife.

Speaking of him handing her peanut butter and her feminine instincts kicked in and she started making sandwiches…

Taylor Swift was at the Chiefs pre-season training with Travis Kelce’s Mom and here’s their conversation:

*Taylor disappears for 10 minutes*

Kelce’s Mom: Hey Darling, where did you go?

Taylor Swift: Took a poo.

Kelce’s Mom: Do you wipe?

Taylor Swift: No, I just shake it off.

Kelce’s Mom:

In other news from my BCS podcast…

Get your family together for Sunday Dinner and a Family Reunions… not just for a Funerals.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Gross Profit’

We have a DFY group coaching program where our clients (business coaches) can send their small business folk to us, and we do all the work… our client keeps all the mullah.

We have hundreds and hundreds of small business folk enrolled, and the sessions are always lights out.

Last night the topic was boring but insanely IMPORTANT accounting type stuff.

Remember: You can get lucky and make it… but you can’t get lucky and keep it.

You need to do your P&L budget from your gross profit and not from your revenue.

Therefore, your expenses should be expressed as a percentage of your GROSS PROFIT… not of your revenue.

Read that sentence again, please and stay with me if you and your clients are tired of the endless grin to what feels like nowhere.

Let me give you an easy-to-follow example:

Your coaching client sells widgets and their financials look like this:

1. Revenue: $100,000
2. Cost of Goods Sold (COGS): $40,000
3. Gross Profit: $60,000

You need to help your client base their budget on gross profit, not their total revenue.

So, assume you allocate gross profit as follows:

• Operating Expenses: 30% of Gross Profit
• Owner’s Pay: 50% of Gross Profit
• Taxes: 15% of Gross Profit
• Profit: 5% of Gross Profit

Here’s how you’d calculate and allocate your clients expenses using this method:

1. Operating Expenses = 30% of Gross Profit = 0.30 * $60,000 = $18,000
2. Owner’s Pay = 50% of Gross Profit = 0.50 * $60,000 = $30,000
3. Taxes = 15% of Gross Profit = 0.15 * $60,000 = $9,000
4. Profit = 5% of Gross Profit = 0.05 * $60,000 = $3,000

Now, your client has a clear budget for each category based on their gross profit:

• Operating Expenses: $18,000
• Owner’s Pay: $30,000
• Taxes: $9,000
• Profit: $3,000

This approach prioritizes setting aside money for PROFIT (and taxes) from the beginning.

Profit is an expense in the ‘Profit First’ (great book) methodology.

This also manages their operating expenses within the constraint of their gross profit, which will help control costs and improve their bottom line.

So you can keep getting paid and accept their steady flow of referrals.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. Accusations from a narcissist are confessions.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone, cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast