Yesterday, I gave you reasons you won’t get to the next level, as well as how Dave created an advert to capitalize on the Christmas season.

Speaking of kids misbehaving? For 100 bucks I’ll come to your house dressed as the Grinch and throw your tree right out the fuc*king window.  Cash Only…

My Drunk Aunt and I were talking politics and here’s how the conversation went:

Me: Ya politicians can be a tough bunch to understand.

My Drunk Aunt: A politician friend of mine hates it when I shorten his name to Dick.

Me: Why?

My Drunk Aunt: Cause his name is Steve:

Me:

In other news from my BCS podcast…

All your coaching relationships are two nervous systems and two little kids trying to feel safe together.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘First In Best Dressed’

My business partner of 17 years passed away, and it’s simply been a VERY DIFFICULT time.

I miss him so much.

He was battling hard for three years and was a modern-day medical miracle to keep going the way he did.

It’s famous among our clients and staff that we never had a heated conversation in 17 years.

We were brothers.

Brothers PUSH each other.

I pushed him, and he most definitely pushed me.

I’ve never felt so PUSHED to take something great that we’ve built…

… and make it even greater for you.

Look out.

He was simply a force of nature and the best business partner on the planet.

Please pray for him and his wonderful family.

Here’s something we talked about.

A great way for your high-end coaching client to generate attention and free publicity is by creating their own category.

That’s how and why we created ‘Profit Acceleration.’

All of our software, resources, and tools drive the domino that knocks over all the other dominoes…

… PROFIT.

A profitable operating system that can be installed for any business owner.

Too many businesses are:

1. Me too
2. Me better

Those are two guaranteed ways to make a bad living while working super hard.

Think: Confusing being busy with being successful.

Uber, Airbnb, Amazon, ESPN, Hertz, KFC, Band-Aid, McDonald’s are some of the major brands that created their own categories and subsequently were FIRST.

As a frame, think of it as using ‘Public Relations’ to build your brand strategically…

… then using advertising to maintain it.

Here it is in two single sentences:

‘Create something worth talking about.’

‘Don’t work to be the best… work to be the ONLY.’

Example categories for local businesses you work with:

Zero Risk Roofing: Transferable lifetime guarantees

Allergy Proof Landscape: Hypoallergenic Yard Designers… pollen free, pet/kid safe for families with asthma / allergies

Grandma’s House HVAC: Homes between 68 – 72 degrees year-round for seniors (Senior care homes will line up)

Divorce Proof Remodeler: Renovations that’ll improve your marriage rather than ruin it

Let your mind wander…

… watch your clients start to dominate.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. RIP Adrian Ulsh

Your clients are the same.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone, cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast