Snafu on yesterday’s email so you might have missed the corrected version sent.

Yesterday I gave you the difference between average and great business coaches as well as how a Roman guy came into the bar where Dave was bartending.

Speaking of him holding up two fingers and saying, I’ll have five beers…

Here’s the text exchange between My Drunk Aunt and her new Tinder date.

My Drunk Aunt: I love you

Tinder Date: I need space.

My Drunk Aunt: I       love         you.

Tinder Date:

In other news from my BCS podcast…

You were assigned this mountain to show it can be moved.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Steve Jobs Pitch’

Steve Jobs was a master on stage when building and promoting Apple.

I reversed engineered his framework when launching the Mac, iPhone, iPod, iPad etc…

… Here’s what I saw:

 1) He has a calm authority, kinda like a grandpa talking to his grandson.

 2) His opening minute is all about making you ‘CURIOUS’ about what’s to come

“Every once in awhile, a revolutionary product comes along that changes  everything.”

He builds credibility by talking about past successes (the greatest ad of all time etc…).

 4) He intentionally and strategically makes the audience laugh (funny equals money).

 5) Loss Aversion. People would rather avoid pain than gain pleasure… he focuses / highlights the pain of status quo.

 6) He points out the competition’s flaws in a humorous way and uses visuals to support those flaws.

 7) Uses unusual / dramatic vocabulary like, ‘dent in the Universe’, ‘magic’, ‘think different’, ‘phenomenal’

 8) Uses the ‘9-minute rule’, which is backed by neuroscience. His entire presentation is about 90 minutes, but every 9 minutes he introduces a ‘brain perking’ change of pace (new speaker, demo, dramatic story, music).

 9) Pronouns… he uses we, I, you, constantly.

“Well, how do you solve this? Hmm. It turns out we have solved it. We solved it in computers 20 years ago.

We solved it with a bit-mapped screen that could display anything we want.

Put any user interface up. And a pointing device. We solved it with the mouse.

We solved this problem.

So how are we going to take this to a mobile device? What we’re going to do is get rid of all these buttons and just make a giant screen.

A giant screen.”

That’s 7 we’s in a short space.

 10) Uses the framework of 1) Tell them what you’re going to tell them 2) Tell them 3) Tell them what you just told them.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

P.S. A balcony needs to be six feet deep, or it won’t get used.

PPS. If everything seems under control… you’re not going fast enough. ~ Mario Andretti

PPPS. Profit is the domino that knocks over all the other dominoes… and that’s why I created Profit Acceleration Software™.

I didn’t build Revenue Acceleration Software.

My software uses AI for you and 497 MILLION weighted algorithms to create a custom roadmap to BOOST your new client’s bottom-line profits.

Imagine finding your coaching fees BEFORE you start coaching your new clients?!

You can walk through how it works here.

PPPPS. Forward this to someone who needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here 

PPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Gettin, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches. LISTEN HERE