Yesterday I gave you some notes from the book ‘The Obstacle Is The Way’ as well as how My Drunk Aunt told me her favorite part of ‘this little piggy’ is when they went shopping.

Speaking of explaining what it really meant when ‘this little piggy went to the market’ and how she needed a minute…

I was chatting to Dave this morning and here’s how our conversation went:

Me: Why are you in such a good mood?

Dangerous Dave: I was at Walmart last night watching a woman who couldn’t remember where she parked.

Me: Did you help her?

Dangerous Dave: No, every time she held her remote in the air, I honked my horn.

Me:

In other news from my BCS podcast…

Will it be worth it?

A successful business coach installing an operating system is semi-retired for the rest of their life.

Anyhoo…

Your one PROFIT ACCELERATION THING today is: 

‘Nike’

Steve Jobs said Nike were the best advertisers of all time.

They sell a commodity (shoes) but their marketing focused on emotional core values and honoring athletes rather than promoting product specs.

Their approach heavily influenced his ‘Think Different’ campaign.

Nike’s ad secret in a sentence for you:

‘People desire a new version of themselves.’

Translation:

Your average approach is speaking based on ‘utility’ or ‘aspiration’…

… your elite approach is speaking based on ‘identity.’

When discussing your coaching, speak to and about the new version of themselves.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

P.S. Use and leverage tools that allow you to become the best business coach you can be.

PPS. If everything seems under control… you’re not going fast enough. ~ Mario Andretti

PPPS. Profit is the domino that knocks over all the other dominoes… and that’s why I created Profit Acceleration Software™.

I didn’t build Revenue Acceleration Software.

My software uses AI for you and 497 MILLION weighted algorithms to create a custom roadmap to BOOST your new client’s bottom-line profits.

Imagine finding your coaching fees BEFORE you start coaching your new clients?!

You can walk through how it works here.

PPPPS. Forward this to someone who needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here 

PPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Gettin, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches. LISTEN HERE