Yesterday I explained how a client of ours built a 20 million consulting practice and also how we do ‘highlight’ at family dinner, sharing the best part of our day like Wifey taking a walk with her Mom.

Speaking of Dave’s highlight being when he farted in line at the grocery store and the lady in front of him picked up her kid and checked his pants for poop…

We were sharing standout memories and here’s what Dave told our family.

Wifey: Tell us a favorite childhood memory.

Dangerous Dave: My Dad caught me killing a honeybee.

Wifey: Then what?

Dangerous Dave: Glad you asked, let me tell you how it went.

My Dad: *angrily*: You just killed a honeybee… Dave, you can’t have honey for one full month.

Later that day he caught me tearing the wings off a butterfly and killing it…

My Dad: *angrily*: Dave, you killed that butterfly… you can’t have butter for a month.

Later that day, here’s what happened:

Mom was cooking dinner, and a cockroach went running across the kitchen.

Dad and I were watching as she screams, jumps up, lands on it, and kills the cockroach.

Me: Dad, do you want to tell Mom, or should I?

My Dad:

My Mom: *what*

Wifey:

In other news from my BCS podcast…

Reality is wrong. Your dreams are real. ~ Tupac Shakur

Your one PROFIT ACCELERATION THING today is: 

‘Defense’

Only 2 Rules of Business I teach:

• Get Clients

• Keep Clients

I’ll come back to this in a minute.

I’ve spent mi11ions online adv3rtising over the years.

Those guys ‘driving traffic’ are cute but usually have zero clue how to build a business.

No team has ever won the championship with an offense-only strategy.

Defense wins championships.

I studied accounting to understand ‘business defense’ at the highest level.

Co-wrote a popular book ‘Accounting 101 for Business Coaches’

The average business has 10% net margins.

If you decrease their expenses by 10.5%, you double their profits.

If they have 15% net margins, and you decrease expenses by 10%, it’s a 57% bump in profit.

I see a lot of high-profile coaches playing offense only with their clients.

Then wondering why they’re not winning on the P and L and losing clients every 3–6 months.

Defense is critical.

Every expense line item must be critically reviewed and this one simple 1-hour exercise can cover your fees for 1 – 3 years.

Here’s two simple but magical questions:

1) Does that expense get a client?

2) Does that expense keep a client?

If not…

… the expense can likely go.

Watch m4rgins SOAR.

Tell the others.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS.Dad, let your smile change the world but don’t let the world change your smile. ~ Saje Bryan

PPS. Marriages break-up from a lack of money over a lack of love X 100

PPPS. Group coaching is the fastest path to scale—but only if you don’t have to build it. We already did. Take the program tour

PPPPS. Forward this to someone who needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here

PPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Gettin, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches. LISTEN HERE