Yesterday I was explaining how you want to see your social media imprint as building a body of work that demonstrates your expertise, passion and value as well as a private message for those cold direct messaging me on LinkedIn.

Speaking of how I’m available for a conversation….

Here is Dave’s conversation with his Human Resources Department at work.

HR: You can’t call employees “foreskin.”

Dangerous Dave: But they disappear when things get hard.

HR: Still can’t.

*silence*

In other news…

You glow differently when your confidence comes from within rather than validation from others.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Loss Leader’

We’re still in the middle of a 5-day social media challenge.

Gary Vaynerchuk is a force of nature using social media and took his family liquor store from 3 million to 60 million in annual sales.

Not bad.

His primary advertising strategy was to advertise Budweiser, Jim Beam, Canadian Club and other top sellers… and he promoted them for below cost.

As in LOST money.

Customers would walk in for the discounted offers and “storytelling” would take over.

As in, he had salespeople working the floor of his liquor store, and he was the number one sales guy.

He’d encourage (it’s all storytelling) the Budweiser guy to also try a craft brew that’s similar but far superior for a list of mouth-watering reasons.

And also, why not bring home a bottle of red for his wife….

… and tell a story about some killer wine they just got in and that other wives are raving about it.

Note: the ones they were “storytelling” about and recommending were the boutique labels with HIGH MARGINS.

Easily made up for the small losses on Budweiser.

This strategy was a prime mover that grew the business from $3 million to $60 million.

How can your coaching clients do similar?

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. LET’S GO INNER PEACE… I don’t have all damn day!

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you ‘A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast