Yesterday I was explaining how in 25 years you’ll give almost anything to be back at the age you are now as well as how Dave was having a heart attack so his girlfriend needed his phone to call an ambulance.

Speaking of magically feeling better after she asked for his password…

Dangerous Dave’s niece had a baby and here’s how it went:

Me: How you doing?

Dangerous Dave: Well, it’s been a rough day for me on Facebook.

Me: Why’s that?

Dangerous Dave: I don’t know what you’re supposed to comment on the photo of a newborn baby but I now know it isn’t, “YIKES”

*silence*

In other news…

What you resist will persist. #DoTheWork.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Two Buck Chuck’

I haven’t had a drink in about ten months and never been much of a wine guy… but this is a cool story.

The late great Fred Franzia died at the age of 79… he’s famous for inventing the wine affectionately referred to as, ‘Two Buck Chuck’.

He sold over a billion bottles of wine.

The foundation of his pitch were two questions that took people out of beta and into alpha mode:

1) Do people drinking $80 bottles of wine enjoy them 40 times more than our $1.99 bottles?

2) If my wine costs less than a bottle of water… isn’t your water overpriced?

*These aren’t rhetorical questions… they’re designed to get you thinking in his favor*

Overarching all of this is that he had a QUALITY PRODUCT.

Most cheaper wines were produced in boxes with plastic bags.

He didn’t invent cheap wine but he went against the grain by providing a ‘consumer expectation’ of putting his low-priced wine in bottles with corks and gave them serious sounding names that appealed to his ideal wine client.

Made him a FORTUNE.

What two questions can you create for your company?

What two questions can you help your clients create for their company?

Get people thinking in your favor.

Can you package what you and your clients do differently to create a competitive advantage?

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. The crazy ones make all the money.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you ‘A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast