"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
One Thing: Day 1128: Case. Study. Restaurant.
Last week we covered a lot of ground including how your mind is 90% underwater and 10% above and to move forward as such as well as how My Drunk Aunt always knew she’d end up face down in the gutter.
Speaking of her not realizing everyone would just keep bowling…
Dick is almost 12 and been thinking about careers he’d like to pursue… he asked his Mom about it and here’s how the conversation went:
Dick: Mom, what has been your favorite job?
My Drunk Aunt: Flight attendant, no question.
Dick: What was the best part of being a flight attendant?
My Drunk Aunt: Walking up and down the aisle saying “trash” to everyone’s face.
*silence*
In other news…
Life is short.
Tell your friends and family you love them.
But scream it at them in German cause life is also terrifying and confusing.
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
‘Restaurant Part 1 of 4’
Here’s an almost 20-year-old case study I created for a restaurant I worked with way back when.
Half of it was ahead of its time and most would work for any restaurant today.
The power here is in having the plan prepared BEFORE you start working with your client:
Restaurant
Issue: 20-year-old restaurant with business / revenues in a slow downward spiral needs a “reboot”.
Strategy and Initiative used: Try to model business on clientele rather than ‘what had worked in the past’ (outdated) and create the local “place to be” for affluent families.
Research: Step one of ANY marketing plan is always research. Found hot buttons of clientele to be: quality food, service, hygiene, atmosphere and price.
Message: (Romance and fresh daily pasta are decided to be the message). Daily Homemade Pasta in a romantic dining atmosphere for a reasonable price. Logo becomes man and woman slow dancing, pasta is made fresh on the spot and can be seen as you enter the restaurant.
10 Outstanding Reasons to Choose – Our Fine Pasteria
Romantic Atmosphere
Daily Homemade Pasta
Award Winning Chef
Original Italian Recipes
Excellent Wine List
Two Décor Choices Patio or Romantic
Professional Service
Romantic Dinner Specials
Romantic Music and Live Violinists Play on the weekends
Complete Satisfaction or dinner is on us!
Market: White collar with upper middle income living in the affluent suburbs on the Westside. Clientele came from the entire city but this is the market we targeted with direct mail and advertising.
Package Deals: An Evening to Remember: Candlelight table, professionally trained waiter, red rose, wine, two songs played by violinist, entrée, dessert and much more – all for one surprisingly low price!
One Price Business Professional Lunch: Eleven Choices for ONLY $12.95.
Business Cards: All staff were given business cards with their name and title. The business cards all had a perforated edge with 2 Romance Dollars (completed by a graphic designer and remained classy). Everyone loves their own business card (today we’d also profile them on our website / social media).
Direct Mail: Sequence of three letters (all businesses should have a sequence of three letters) for purposes of direct mail to targeted list (past customers and local target market).
Pricing: Hadn’t raised prices in a long time with increased costs (decreasing profits). They raised prices 5 – 10% across the board (pretty much no one noticed).
Tomorrow I’ll bring you Part 2.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. Prayers needed. Nothing wrong, I just wanna win the lottery and quit my job. ~ My Drunk Aunt
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
