"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1148: Strategy. Tactics. Application.
Last week we covered a lot of ground including how CS Lewis says you don’t have a soul, you are a soul, as well as how Dave said he’s doing the opposite of a cleanse.
Speaking of The Clog…
Dave has been looking to make some extra cash for Christmas… I went to his Facebook page and here is what he’s advertising:
“Your kids misbehaving? 100 bucks I’ll come to your house dressed as the Grinch and throw your tree right out the fu**ing window. Venmo or Cashapp.”
In other news…
The hardest thing to do as a coach is to get players to do the things they don’t want to do in order to achieve what they want. ~ Pat Riley
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
‘Going Tactical’
When coaching a client, regardless of their revenues, my goal was ALWAYS to pay my way.
Anyone worth their salt can tell you ‘a good strategy’ will eat ‘good tactics’ for breakfast. If you want to be the BEST you need to understand strategy and be able to deploy.
For you and for your clients.
1. Strategy
2. Tactics
3. Application
But what they don’t tell you is, often, at the START of a coaching relationship, your best option is to create some quick wins.
1. Clients.
2. Money.
3. Results.
Therefore, at the start (first 60 / 90 days) of the new coaching relationship, I would often go super ‘tactical’ to get runs on the board, show my worth, win the clients’ TRUST and then we go strategic.
Examples.
Go through their expenses of their P&L or credit card statements to find quick, easy wins (money!).
Create an upsell “do you want me to supersize that?” or cross-sell “do you want fries with that?” type offer.
Raise their prices (good chance they haven’t in 3 years).
Create an immediate product / event / promotion / experience
Analyze their client base and workout the 20% of their clients that spend 80% of the money. Pick up the phone, send emails, messages to say thank you, and make an offer for being a VIP client.
Too many more to mention but you get the idea.
Translation: Against broader advice, consider going tactical for the first 30 – 90 days and get some financial wins.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. Make your parents proud, your enemies jealous and yourself happy.
#ZeroToOne
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.