Last week we covered a lot of ground including how playing Monopoly without buying any assets and just collecting $200 sounds ridiculous as well as how My Drunk Aunt asked Alexa where her Dad was.

Speaking of him being in a strip club in Vegas….

Dangerous Dave was petting his girlfriend’s dog and here is how it went:

Me: What happened between you and the dog?

Dangerous Dave: When I pet her dog he said “ruff”

Me: And…

Dangerous Dave: I pet him harder and then he bit me.

Me:

In other news from my BCS podcast…

Your level of success is dictated by your ability to perform under stress.

Anyhoo….

Your one PROFIT ACCELERATION THING today is:

‘George Washington’

This one is long but please read till the end to totally change your lead generation game.

I saw something about Justin Bieber over the weekend and how he’s lost the plot.

Great saying I’ve used for many years…

“The Crazy Ones… Make ALL The Money.”

I didn’t know George Washington and guess you didn’t either… but I guarantee he was bat sh*t crazy.

Otherwise he wouldn’t have led the American Revolution, had a holiday created in his honor… and his head placed on the American one dollar bill.

Not bad.

You don’t become a legend without being a tad nuts.

Elon Musk

Mark Zuckerberg

Henry Ford

Steve Jobs

Abraham Lincoln

Madam CJ Walker

Ray Kroc

Mohammed Ali

Oprah Winfrey

Nelson Mandela

Michael Jordan

Gandhi

Madonna

Tony Robbins

Just add your personal favorite… they’re all cra-cra.

No, your ex doesn’t count.

If you’re a business coach how do you become a legend and possibly get your head stamped on a dollar bill one day?

Unrealistic?

OK, how about making a TON of money as a successful business coach and setting yourself up for a beauty retirement.

Crazy will give you a fantastic head start but won’t get it done.

There are multiple factors at play to achieve this level of impact…. but there’s ONE MAGIC INGREDIENT for all the icons.

Desire, experience, passion and intelligence won’t get it done.

Of course, you will need a better than basic understanding of your field.

The lead singer of a band can’t rock the house if he can’t hold a tune.

Assuming you’re prepared to do the work there’s one magic ingredient that will separate you from the business coach that transforms businesses from the forgotten 4th place finisher.

Every industry has the same magic ingredient… politics, acting, music, coaching, sports, public speaking etc…

One goes on to make millions (Often, inferior. Hi Dr Phil) and the others fight for the droppings.

I can sum up this single magic ingredient in two words:

“EMOTIONAL CHARGE”

Politicians that don’t put enough emotion into their campaigns (Joe Biden, Kamala Harris, Hilary Clinton, Al Gore, Jeb Bush and a long list of others)… get forgotten.

Talented sports stars that place more emotion into the microphone than the playing field… get forgotten.

Business coaches that don’t put enough emotion into the marketing of their coaching practice… no one even knows of them…. let alone forgets them.

They’re trying to build a following from scratch, tell everyone that’ll listen how passionate they are and sing out a pathetic “I’m too good to cold call…” argument when their lack of results are questioned.

The question is, why?

Because they’re scared.

Worried “they’re not enough.”

George Washington finally stopped caring what other people thought.

The legends eventually stop caring about people that don’t matter.

So coach, if you want to see your name on the $10 USD one day (Alexander Hamilton will be pissed but he sounds very lame) stop worrying about what others might think more than the small business owners dire situation and need for direction.

One business owner is inspired by the coach and keeps paying for four years.

The other coach has the client cancel in 90 days saying they’re ‘overwhelmed.’

The scary thing is the coach actually believes ‘overwhelm’ is the reason and avoids reality.

And therefore struggles.

Hint: There are no bad students… only bad teachers.

Question for you:

Why do you do what you do?

Tony Robbins struggled in an unhappy home with no food and an abusive alcoholic mother.

Brendan Burchard nearly died in a car accident and asked: “Did I live, did I love, did I matter?”

Grant Cardone’s Dad died when he was ten years old and his family financially struggled from that point on.

My big brother committed suicide when I was 16 years old over a business failing.

Then my dear mother punished herself daily until she left us not long after.

I had a front row seat for all the action while going through puberty.

What’s the story YOU’RE climbing up from?

It’s there, even if you don’t think you have an impactful one.

Tell the business owner your story.

Let them in and be vulnerable.

Stop trying to portray “perfect.”

It’s so lame and non-memorable. Not to mention untrue.

You’re a rock star exactly as you are.

Warts to the forefront.

How do you become less concerned with what others think?

Immerse yourself in a purpose FAR, FAR beyond controlling what others think of you.

There are successful examples of this all around you.

A mother, Candy Lightner, loses her 13 year old daughter to a drunk driver and MADD is born.

A local child goes missing and the entire community comes together.

A friend of mine is Neil Bantleman.

A Canadian teacher that was arrested in a very famous and corrupt case of child molestation and sentenced to prison for 11 years in Indonesia.

Brutal.

There were rallies, protests and all kinds of gatherings to help right the horrific wrong.

A TV show was made about it.

Look at the impact Elon Musk is having.

Love him or hate…. He rallies people around passionate topics.

What could you accomplish with that magic ingredient of;

EMOTIONAL CHARGE.

Suddenly after or amongst the tragedies above there’s an emotional fire that can’t be harnessed.

They were watching reruns of their favorite TV show last week.

Now they’re lighting cars on fire cause the wrong guy got elected… the wrong team won the series… searching through muddy fields for a child… or on a mission crying to cameras holding pictures of their loved ones.

And it works.

And so it damn well should.

Here’s another question for you.

Do you care local business owners are about to kill themselves when their marketing fails and their businesses go broke?

Are you metaphorically willing to light a car on fire for the struggling business owner?

Maybe at a minimum I can get you fired up enough to rally yourself the courage to make a cold call, send out some private messages and offer something super cool and helpful?!?!?

Too crazy???

Remember: The crazy ones make ALL the money.

Don’t try sell them something on a cold call like a lame arse… call and HELP THEM (if you need direction on what I’d say and how I turn a phone number into a $50,000, long term, coaching client consistently… just follow my program and software).

Or is it time to listen to your spouse and go get a real job?

If you need inspiration… please do the following:

Open your mailbox or look at a local newspaper (yes plenty of them still exist) or search the internet and look at the marketing / ads.

Blown up business cards.

No compelling offers. No call to action. No expiry dates…

The list goes on.

In other words, the advertisers are WASTING THEIR HARD EARNED MONEY!

The result is a heartbroken Mother / Father that feels like a failure when looking into their kids’ eyes and can’t afford a summer vacation.

The websites are also 95% a waste of time.

Their social media posts are the same.

Non existent actually.

Go to a networking function and listen to the lame elevator pitches.

When you do call / connect do you think the small business owner has… an upsell in place? A down sell? A cross sell? An upfront offer? A proper marketing message? A process to capture email / phone / info? USP? A proper business model? A proper revenue model? Proper goals written down? Understanding of their 80 / 20 rules?

IS SOMEONE IN YOUR AREA FINALLY GOING TO GET PISSED OFF AND SAY SOMETHING TO THESE PEOPLE?

IS SOMEONE ACTUALLY GOING TO STAND UP AND FRIGGING DO SOMETHING?

YOU, PERHAPS??

Do you give a crap that business owners kill themselves when their marketing fails and their businesses go broke?

So many other situations like this if you just open your eyes and stop worrying about whether or not you may or may not be perceived to be bothering someone.

And when your spouse tells you to go get a job…. your new EMOTIONALLY CHARGED response will ensure THEY NEVER SAY THAT TO YOU AGAIN.

Period.

Ok, it’s 3am and I’m trying to get my new upgrades to Profit Acceleration Software completed… gotta go.

I have a plan to beat you to replace Alexander Hamilton on the $10.

His family will be pissed.

Does anyone even know who this lame arse is on my $10 bill?!?

BTW I’m Canadian so this will be a hell of a feat ha ha

LOTS more coming your way and I’ve been working on something BIG for small business lead generation to change the game for successful business coaches!

EMOTIONAL CHARGE.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder

Focused.com

PS. You can’t practice soft and expect to play hard.

#ZeroToOne

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you ‘A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast