"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1212: Penguins, Purpose, and Profit
Last week we covered a lot of ground, including how you should choose someone like Wifey as a life partner who’s willing to sit in a hospital room with you for hours, as well as what Dave said to the therapist when she asked him what he took from his job at the zoo.
Speaking of definitely not a penguin…
Wifey and My Drunk Aunt were trading recipes and here is how it went:
My Drunk Aunt: A neighbor suggested I put horse manure on my strawberries.
Wifey: And…
My Drunk Aunt: I’m definitely going back to whipped cream.
Wifey:
In other news from my BCS podcast…
In the absence of purpose, life becomes an endless journey to nowhere. ~Seneca
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
“Risk Reversal”
In every business transaction, someone is taking the financial and emotional risk.
Good operators realize the importance of having you “feel certain” and therefore turn the risk on themselves… in some cases, even better than a money-back guarantee.
Here are some examples for you and your high-end clients to get the hamster running:
1. Puppy Dog Close… Try it for free for 30 days and then start paying.
2. Money-back guarantee
3. Double your money-back guarantee
4. You’ll work with them for no charge until they’re satisfied.
5. If I don’t sell it in 90 days, I’ll buy it.
6. Offer a bonus they can keep even if they exercise the money-back guarantee.
7. Offer to donate the purchase amount to their favorite charity if not satisfied
8. Offer to buy them the competitor’s product if they’re not satisfied with yours.
9. When I did business events, I’d have a live mic in the room and my guarantee was “I guarantee to solve any marketing problem on the spot!”
Bottom line:
Get creative.
Your risk reversal strategy is designed to make your prospect feel “certain”.
I closed almost 100% of the people I sat with for high-end coaching and the simple reason is my attitude was:
DO WHAT IT TAKES to get the coaching client.
And my coaching deals were $100,000, $250,000 and $500,000 + when the contingency figures were factored.
And yes, I got paid.
And yes, the other party was as happy as I was.
One of my closing / risk reversal techniques was to carry a blank cheque in my pocket (when cheques were a thing)….
If they were humming and hawing… I’d pull the cheque out of my pocket and dated it 12 months from that day for the same amount as the coaching fees.
Handed it to them and said… “If this doesn’t work, cash that cheque in 12 months…
Sign Here and Let’s Get This Started”.
Don’t do your best… do what it takes.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. You’ll never see an optometrist in a pool on a sunny day without sunglasses.
#ZeroToOne
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
