"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1223: Vans. Shoes. Billion.
Yesterday I gave you some advice from Naval Ravikant and I also explained how Dave was babysitting Stu’s 7-year-old daughter and started to cry when he ‘helped her.’
Speaking of helping her eat her candy…
Wifey and My Drunk Aunt were having a conversation and here’s how it went:
Wifey: Amazing. We’re already so many months into the new year.
My Drunk Aunt: Ya it’s been a nightmare.
Wifey: What are you going to do to change it up?
My Drunk Aunt: I’m thinking of asking my Dad if the offer to slap me into next year is still on the table.
Wifey:
In other news from my BCS podcast…
The problem with many books is they take 10 chapters to say what you can deliver in a short FB post.
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
“The Story of Vans”
I love Vans and was shocked to see their $4 billion dollar market cap.
I figured I’d do a little research for you… similar to how I did Burton Snowboards after Jake died.
In 1966, the Van Doren family set out to do something moderately radical for the age, manufacture shoes and go ‘direct to consumer’.
A novel concept for the time when everything was sold at big-box retailers.
It was going horrifically until they stumbled upon the niche of skateboarding… creating a renegade image of self-fulfillment and creativity for its contrarian clientele.
Reminds me of a little company you might have heard of, Apple.
Here are some of the highlights of Vans incredible success:
1. Subcultures over Mainstream
In the 70’s and 80’s, they honed in on two ‘emerging’ sports – skateboarding and BMX. Small numbers, but the members didn’t see them as sports… they were ‘lifestyles’.
They created unique, good-looking shoes… but what they really created was THE BEST SHOES for those sports.
I was into both of them, and a movie you might remember, ‘Rad’, was filmed in my school gym… I knew many of the older kids in the movie.
*Business Coaching / Consulting is very similar. REAL BUSINESS COACHES… see it as a lifestyle more than a career. We see ourselves saving lives, marriages, keeping people from addictions and creating lifestyles for our clients straight out of the movies… That’s why we’re so insanely PASSIONATE ABOUT BUSINESS COACHING / CONSULTING.
**That’s why I created the first ever ‘business coaching software’ over a decade ago after reverse engineering the most successful companies in the world – they all had the EXACT same 12 areas dialed in and that’s the foundation of my software… we’ve created THE BEST BUSINESS COACHING SOFTWARE ON THE PLANET that has dramatically improved over time and continues to with my team of inhouse developers.
2. Adopted the Age of Customization
Vans is a youth culture brand that has adapted and basically become ‘the uniform’ for snowboarders, alternative types, street artists and basically anyone that identified as a non-conformist.
They did this by allowing their audience to feel a sense of control over their products (color, design, material used and most importantly, functionality).
They stayed true to their roots while embracing innovation and creativity.
*Our primary niche is a ‘Business Coach’ but we also welcome copious amounts of accountants, digital marketers, business brokers, advertising mediums and pretty much anyone B2B.
We maintain our roots of “Profit Acceleration” (12 specific areas dialed in… 40 for the bigger companies) for business owners, but also through these other B2B operators who seek us out with growing popularity.
**We didn’t build our software in a lab and then send it out for everyone to use. We’ve used our business coaches, consultants, accountants, digital marketers etc… in the trenches, to tweak, adjust and improve over time. In the last few years, our software has TOTALLY TRANSFORMED with our Simulator App, Flash Coaching, DFY Group Coaching, CRM etc… and will continue to for years to come.
It’s nothing short of an obsession for me.
3. Use of ‘Media’
Media drives sales in a big bad way.
The product placement in Fast Times at Ridgemont High (great flick!!), and Jeff Spicoli’s feet, turned them into an overnight counter culture phenomenon.
Think of your company as a ‘media company’ and you might find you get 100X further.
Two questions that might make this easier for you and for your high-end coaching clients to get your head around.
1) Does it get attention (think: your head on a magazine cover, voice on radio or you on TV)?
2) Does it influence (does it influence at a higher level when a social media influencer / magazine / radio / TV says it)?
*I’ve created the number one magazine for business coaches with over 100,000 daily subscribers. Wasn’t by accident. These are media assets we’ve built up and will continue to build over time.
All of our business coaches have the ability to get their own magazine that features them on the cover. In addition, we turn them into an author immediately and give them a word for word radio script so they can record and post a killer interview.
**These are just a few of the many creative ways you’ll start seeing our business coaching software promoted by our clients (many of our coaches have teams of dozens and dozens of business coaches under them using our software / simulator / tools etc) and influencers that’ll elevate it.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. Pain is a guarantee but your suffering is optional.
#ZeroToOne
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
