"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1271: Perceived. Value. Sales..
Yesterday, I was explaining how Buddhism can be summed into one sentence of ‘create a WANT LESS strategy rather than a want more strategy’, as well as how The Crypto Bro was up 23% and walked into work when his boss asked him why he was late.
Speaking of his response, watch your mouth…
Dave texted me this morning and here is how it went:
Me: What are you doing?
Dangerous Dave: Just poured Super Glue into a non-stick pan.
Me: And…
Dangerous Dave: Someone is going to be wrong.
Me:
In other news from my BCS podcast…
Be very careful with the words you use after “I am…”
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
‘Perceived Value’
Otherwise, stated as:
‘My clients are different, and they only buy on price…’
Let’s role-play a coaching client that builds garages and high-end sheds.
We’ll call the person building the garages ‘Coaching Client’ and the person purchasing the garage ‘Garage Customer’:
Garage Customer: How much to build a garage beside my house (first question is almost ALWAYS going to be price… please tell your clients to stop being surprised at this)?
Coaching Client: $5,000 for A to Z completion and you will not need to lift a finger.
Garage Customer: That’s expensive.
Coaching Client: What were you expecting?
Garage Customer: $2500 is what I was expecting.
Coaching Client: OK then feel free to do it yourself… make sure built it to code, or you’ll have issues with the city and maybe your neighbors.
Garage Customer: I don’t know what you mean by ‘to code’ and I don’t really know how to build it.
Coaching Client: OK well, for the $2500 you’re willing to spend… I will guide you rather than do it for you. You’ll save $2500, but you’ll also end up with some valuable building skills you can use in the future.
Garage Customer: Great idea, you have a deal.
Coaching Client: OK to get started please get your saw, table saw, skill saw, a sturdy table, router, sander, drill, nails, and a hammer, ready.
We’ll worry about all the other stuff you’ll need later.
Garage Customer: I don’t have any of that.
Coaching Client: Don’t worry the hardware store has all of it for sale.
Garage Customer: That doesn’t seem like an intelligent use of my money.
Coaching Client: OK I have some extras, I’ll rent all of it to you for $500 for the week.
Garage Customer: Agreed.
Coaching Client: I’ll be here Monday at 8am to start.
Garage Customer: I’m working Monday. I can only do this after work or the weekends.
Coaching Client: Well, like you, I work during the day so you’ll need to take the next 5 days off.
Garage Customer: That would mean sacrificing 5 days of pay and holiday time from my job.
Coaching Client: That’s true…
And don’t forget when you do a project like this there isn’t just the building of the garage.
We’ll need to contact the city and make sure all is done to code as well as arrange insurance if anyone else is on the jobsite… Plan the garage on paper… Pick up materials… Travel time. Clean up time etc…
Garage Customer: This is a lot of work.
Coaching Client: Yup but it’ll go fast. Plan to pick everything up at 6.30 am on Monday so we’re ready to start at 8am.
Garage Customer: 6.30 am… I don’t wake up until 7am.
Coaching Client: How about you just do this and I’ll pay you the $5,000. Your price suddenly sounds reasonable…
Bingo
Bango
Bongo.
Help your client walk through a similar dynamic like this with their products and services.
People DO NOT buy on price…
They buy on value.
But when you have no process to demonstrate the VALUE what can you expect?
If people bought on price… we’d all drive $2500 cars and live in tiny houses.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. After 2 years of listening to people talk with masks on… I now understand what Charlie Brown’s teacher was saying.
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone, cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
