Yesterday I explained what contrast, context, and environment means to Rolls-Royce as well as what Dave says it means that he doesn’t do small talk or eye contact.

Speaking of having all the traits of a serial killer without the ambition…

I got a text from My Drunk Aunt, and here’s how it went:

My Drunk Aunt: I want to be a billionaire like my Uncle.

Me: Your Uncle is a billionaire?

Friend: No. He wants to be a billionaire too.

Me:

In other news from my BCS podcast…

Difficulty creates capability.

Don’t avoid difficult.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Subjective vs Objective’

I talked about this in depth on my podcast… there are only two ways for you and your high-end coaching clients to create economic value:

1. Create something people want and deliver it to them in a clever way.
2. Create something of value and then find a clever way of making them want it.

A monster mistake people make in business is channeling all their time, money, human capital and resources towards objective value.

Objective value: improving things like efficiency and effectiveness.

An example would be hiring an engineering firm and spending millions to get the train quicker from point A to point B.

Subjective value: making the train ride more enjoyable by having a train bar, meditation area, lounge, casino, soundproof workstations, high-speed Wi-Fi, beds and a first-class area.

A Rolex salesperson wears white gloves while handling a $100,000 watch for a reason.

On my podcast I explained how a high-end hotel saved tens of millions by making their elevators glass rather than replacing a slow elevator system that was getting complaints.

Both objective and subjective should be considered, but which one sounds like a less expensive idea to start moving the needle?

Without your help and direction… your clients will stay in the more difficult and expensive areas of being objective only.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. You and your clients are one WHO away from everything coming together. Define your WHO.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone, cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast