Yesterday I told you why I think Taylor Swift is totally awesome, as well as how My Drunk Aunt was super excited about the new job she’d applied for.

Speaking of an attractive role at Somali Daycare…

My Drunk Aunt wasn’t feeling well, so I drove her to the doctor. Here’s how it went:

Receptionist: Happy New Year, how can I help you?

My Drunk Aunt: I have an appointment at noon.

Receptionist: Which Doctor?

My Drunk Aunt: No, just the regular one.

Receptionist:

Me:

In other news from my BCS podcast…

Spoiler Alert: New Year, New You, is not a thing.

New mindset, new reasons, new actions, new resilience, new discipline, new network, new habits, new perspective, new monster goals, new desires…

Write down your goal and immediately write down 10 reasons WHY YOU NEED that monster goal to come to fruition.

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘2026 Goals’

It’s New Year’s Day and your prospects / clients are writing down goals they’ll forget about in two weeks.

When you’re helping your client accomplish their big picture goal… establish a line between goal and desire.

They usually mess with each other.

Example:

Your client’s goal might be to lose 30 pounds, but their desire is fast food and late-night snacking.

Your client’s goal might be peak fitness, but their desire is a cigarette (still a thing?)

Your client’s goal might be marriage, but their desire is beer with their buddies.

Your client’s goal might be wealth, but their desire is their expensive car, boat and first-class seats.

 Your client’s goal might be business success, but their desire is to pass the blame.

 Your kid’s goal is professional baseball, but his desire is the iPad.

Your client’s goal might be a sales team, but their desire is to ‘do it themselves’.

Your client’s goal might be to provide leadership, but their desire is to micromanage.

Your client’s goal might be happiness, but their desire is to complain, criticize and catastrophize.

Decide what you really want in life by aligning your desires and your goals.

Here it is in a single sentence for you:

‘Your big goals require new desires.’

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder

Focused.com

P.S. Thank you for reading my daily muse… it’s an honor that you read it and a privilege to be able to provide it for you.

PPS. Marriages break-up from a lack of money over a lack of love X 100

PPPS. Profit is the domino that knocks over all the other dominoes… and that’s why I created Profit Acceleration Software™.

I didn’t build Revenue Acceleration Software.

My software uses AI for you and 497 MILLION weighted algorithms to create a custom roadmap to BOOST your new client’s bottom-line profits.

Imagine finding your coaching fees BEFORE you start coaching your new clients?!

You can walk through how it works here.

PPPPS. Forward this to someone who needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here 

PPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Gettin, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches. LISTEN HERE