Yesterday I was explaining how Elon got his start with PayPal in a very unimpressive way, as well as what Dick told his teacher in relation to his math grades.

Speaking of him not wanting to scare Miss James, but his Daddy said if he didn’t start getting better grades, somebody’s going to get a spanking…

Dave’s 19-year-old nephew isn’t talking to him.

His nephew was trying to chat up with a cute girl at the restaurant and here’s how the conversation went:

*Nephew establishes small talk with cute girl*

Nephew: I travel for work.

Dangerous Dave: You work at Dominos.

Cute Girl:

*His nephew sticks with it, makes some headway*

Nephew: My place is on the lake.

Dangerous Dave: You live with your parents.

Nephew:

Cute Girl:

Nephew: *grabs her hand* Let’s go chat over here away from him.

Dangerous Dave:

In other news from my BCS podcast…

The less available you are, the more valuable you become.

Luxury brands don’t beg for attention, they limit access.

*See below

Anyhoo…

Your one PROFIT ACCELERATION THING today is:

‘Scarcity vs Urgency’

As a coach, you have limited capacity… regardless of how many clients you have.

To not use scarcity / urgency is a mistake.

‘Urgency’ is a time framework.’

‘Scarcity’ is a product / service availability framework.’

‘You have 24 hours’ is urgency.’

‘I only have 2 spots available’ is scarcity.’

Both will increase your results.

‘I’m very limited with the number of people I can work with, and the best coaching clients make HARD decisions quickly, and I find those that don’t… don’t make for responsive clients and therefore not the client I’ll get my usual stellar results with.’

Your results are my report card.

Therefore, I’ll give you 48 hours to decide and then respectfully, if you haven’t made your decision of YES… I’ll make my decision of no because I am a results-based mentor.

Are you interested in growing your business and taking it to the next level as we’ve discussed?’

SAY NOTHING… LET THEM ANSWER.

If they answer in a positive way, you say CONGRATULATIONS… and assume it’s done and start talking about next steps and about how excited you are for them.

The above is scarcity and urgency.

‘At my live event, I only allow one business owner per category, so only one Realtor can come. We have two other Realtors interested… do you want the one Realtor spot for my Tuesday event?’

Both urgency and scarcity.

After your one-to-one meeting:

‘As you can imagine, given the fact I can find any business owner 100 k in 45 minutes without them spending an extra dollar on marketing or advertising – and I have a wildly successful operating system that we’ll install into your business… I have a long list of business owners who want to work with me and due to the amount of work I do for you and the high level of results I get with you, I’m only able to fit ten clients at any one time.

I only have one slot available right now.

I’d prefer to work with you because of our past relationship (you’re a member of the Chamber, your site is ranked high / low, you’re advertising on the radio)… so what’s your decision? Do you want to grow your business with me and start installing our operating system?’

Scarcity and urgency.

The above can be dramatically adjusted / improved and combined.

Bottom line…

… Use scarcity and urgency.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

P.S. It’s not who you are that’s holding you back… It’s who you think you’re not.

PPS. Marriages break-up from a lack of money over a lack of love X 100

PPPS. Profit is the domino that knocks over all the other dominoes… and that’s why I created Profit Acceleration Software™.

I didn’t build Revenue Acceleration Software.

My software uses AI for you and 497 MILLION weighted algorithms to create a custom roadmap to BOOST your new client’s bottom-line profits.

Imagine finding your coaching fees BEFORE you start coaching your new clients?!

You can walk through how it works here.

PPPPS. Forward this to someone who needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here 

PPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Gettin, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches. LISTEN HERE