Last week we covered a lot of ground, including how ‘if you want to hit next-level goals – skip setting goals and start setting sacrifices’ as well as how Dave went to Chinese karaoke. 

Speaking of the YMCA being much harder in Mandarin…

I was chatting with Trish, and here is how our conversation went: 

Me: What did you do last night?

Trish the Dish: Man left a bad review on my Airbnb. 

Me: What did you do?

Trish the Dish: Sent his wife security footage of him with another woman. 

Me: wid wut

Trish the Dish: 

In other news from my BCS podcast…

When a prospect doesn’t buy… it’s generally not the price or the quality they’re saying no to.

It’s fear.

When they say ‘let me get back to you,’ they’re really saying ‘I don’t feel safe committing to you and your coaching yet.’

Fear is the problem to overcome. 

Anyhoo…

Your one PROFIT ACCELERATION THING today is: 

‘Reactivate Former Clients’

An insanely profitable part of our operating system that can be installed into any business.

Inactive clients are an unexploited resource… 

… it’s not only the dentist that’s guilty of forgetting to visit the filing cabinet (filing cabinet still a thing??).

Most people stop a relationship with your coaching client for one of four reasons:

1. They’ve simply forgotten who they are (80% of home buyers can’t remember their realtors name 24 months after purchase… the single largest purchase of their lifetime)

2. Shiny light syndrome and they went in a different direction (seldom a conscious decision)

3. They’ve had a bad experience with what they offer

4. They no longer have use for their service / product / offering

So how do you get the relationship going again?

*Always do this humbly and from a place of gratitude for past business.

1. Contact them with an offer they can’t refuse.

2. Make contact personally.

3. Offer to / ask for the opportunity to SOLVE THEIR problem again (all businesses should solve a problem – identify that specific problem and offer to solve it).

4. Maintenance program… it’s been X amount of time since we did XYZ (renovated your kitchen) for you. Can I come check on our work? (I have made millions of dollars for myself and for my clients doing exactly this).

5. Offer a ‘no strings attached’ offer like a freebie or a gift certificate.

6. Contact them in person and straight up ask ‘why did you take your business elsewhere?’

7. Send unsolicited (valuable) gifts or samples.

8. If nothing above works… ask for a referral to someone that can use your services (an upfront offer like a ‘free seminar’ works magic here).

A prospect list is valuable… ignoring ‘client retention’ is borderline insanity.

But very common.

Tell the others. 

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder

Focused.com

PS. When Dave left the house at 18 he told his Dad, you’re the man of the house now.

PPS. Marriages break-up from a lack of money over a lack of love X 100

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