"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
One Thing: Day 549: Expensive Popsicles
Day 549: Expensive Popsicles
Yesterday I was explaining the importance of OFFER over message… “Marketing done properly inspires action.”
Speaking of getting some action…
I’ve been spending a lot of time with my new 82 year Covid patient friend, yes that’s a thing, and I’m pretty sure she’s the most positive person I’ve ever met.
When they released her from the hospital yesterday, she was so excited when leaving, she fell down a flight of stairs.
She quickly jumped up and said:
“Whoa, did I ever get down those stairs fast!”
In other news…
Things are getting real:
Milli Vanilli announced they are pulling someone else’s music from Spotify.
Anyhoo…
Your One PROFIT ACCELERATION THING Is:
‘Location’
You’ve no doubt heard the real estate expression ‘location, location, location’….
Here’s a different way of looking at this for your coaching business as well as for
your high end coaching clients
I used to run hockey camps, goal scoring schools, and hockey tournaments for a
living.
A popsicle sold for 50 cents at the local 7-11…
I bought them in bulk for 10 cents and sold them for $2.50 at my hockey tournaments.
If you’re new to business you see a $2.40 profit per unit…. If you’re experienced
you’re looking at my gross profit margin.
And you’re impressed.
I vividly remember a lady that was helping me coordinate the tournament say to me,
“You can’t sell popsicles for $2.50.”
I said:
“Watch me.”
The only issue I had was that I ran out before noon.
The reason I could control the price… can be summed up in one word.
LOCATION.
Another example is a bottle of Coke.
The price varies wildly depending on where you are…
$1 wholesale
$2.50 at the convenience store.
$4.00 at the local bar
$6.00 at the high end bar
$8.00 at the rave party (are they still a thing?!)
$10 if you put an ounce of rum in it.
The product is the exact same but the different PLACE provides a totally different
level of value.
The ultimate resource is, emotion…
… higher level of emotion at a hockey game or a rock concert than at iHop.
They can therefore sell their Cokes for significantly more.
Therefore, your LOCATION matters.
Before you bail out on your business coaching OFFER from yesterdays muse…
… consider that your offer might be fine.
You might just be standing in the wrong LOCATION with it.
Yacht Club versus the Local Networking Group.
High End Venue versus Humpty Dumptys.
Twitter vs Facebook
YT vs TikTok
Texas versus Wyoming.
*not that there is anything wrong with Wyoming*
The exact same house that’s $500,000 in one place can be $5,000,000 near the
beach.
Your high end coaching clients will have the exact same dynamic… consider
adjusting their LOCATION.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Some ask who is going to let me… some ask who is going to stop me.
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a client etc…
PPPS. Marriages break up from lack of money… over lack of love X 100.
Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ as well as our Digital Acceleration Software™ and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this if you want to start following a proven coaching system.
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/subscribe/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
