One Thing: Day 846: Attribution. Error. Fundamental.

Day 846: Attribution. Error. Fundamental.

Yesterday I was explaining exactly what your ideal coaching client looks like as well as how my single drunk Aunt told her Tinder date, ‘when we meet offline and you look nothing like your pictures… you’re buying me drinks until you do.’

Speaking of my Drunk Aunts dating life….

The relationship progressed into night two, and here’s their text exchange.

My Drunk Aunt: I love you

Her Tinder Date: I need space.

My Drunk Aunt: I       love         you.

In other news…

My goal is not to be happy… my goal is to be remembered.



‘Fundamental Attribution Error’

Or maybe this mental model should be… Words I struggle to spell for $200 please Alex?

This will help you close more high end coaching deals.

If you’ve ever received that insanely annoying follow up text that says:


Or if you’ve seen the meme where a husband and wife are lying in bed and the wife is thinking:

“He’s probably thinking of another woman, bastard!”

And the guy is actually thinking:

“If you clean a vacuum cleaner… does that mean you are, in fact, a vacuum cleaner?”

Or a neighbor doesn’t like a family pic on FB… result is that you just cant stop thinking about it.

‘Fundamental Attribution Error’ is the reason for the ‘ole “hullo” annoying text message.

This mental model will help you and your high-end coaching clients sell a lot more… while dramatically improving your mental health.

In a nutshell cognitive bias assumes your prospects actions depend on what they’re thinking / doing VERSUS the environment forces the person is currently dealing with.

Plain English version:

You assume your prospect is ignoring you or “ghosting you” when, in actuality, they’re:

1. Busy

2. Genuinely Thinking About It

3. Overwhelmed and Mentally Paralyzed

4. Having Family Issues

5. Having Health Issues

6. Genuinely Interested but Struggling / Forgot

7. One Million Other Reasons You Could List Here

Assume they’re busy rather evil.

Assume they’ve got some family issues at home rather than ghosting you.

Rather than send a series of emails that say:

Did you not get my last email?

Why aren’t you responding?

I spent a lot of time on that roadmap I sent you!


Forget it! I am no longer interested and giving your phone number to every telemarketing service available.


Respond to them with the assumption they’re busy rather than The Devil.

Your mental health will improve dramatically.

So will your number of sales.

*Be Kind Always, Especially to Yourself*

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan aka King Karl


PS. Pro Tip: DO… then BE… then HAVE.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…So will your bank account.

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ as well as our Digital Acceleration Software™ and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

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