BCS: 202 | Difference Between Scarcity and Urgency + Results In 7 Days

In this episode of Business Coaching Secrets, Karl Bryan flies solo and tackles a rapid-fire stack of practical questions sent in by Road Dog—covering everything from attracting high-end coaching clients in seven days, landing joint venture partnerships, boosting client results quickly, and how to scale your coaching business to seven figures without losing your sanity. Karl walks through energetic strategies, mindset shifts, and actionable frameworks every coach, consultant, or digital marketer needs to build a profitable, sustainable practice.

Key Topics Covered

How to Get a Coaching Client in 7 Days

• Karl details a systematic approach: start with your warm network, offer tangible value (like a test drive of the Profit Acceleration Software), and reach out to a pre-selected list of 50 potential contacts.

• Importance of networking events and trade shows, emphasizing the need to have pre-, at-, and post-event game plans ready.

Understanding Scarcity vs. Urgency in Offers

• Scarcity is about limited quantity (e.g., only 20 one-on-one coaching spots); urgency is about limited time to act (e.g., bonuses tied to today-only offers).

• Both increase sales—urgency motivates people to buy quickly, while scarcity helps elevate value and price.

Accelerating Joint Venture Partnerships

• Speed to relationship is more valuable than speed to sale—become a trusted advisor with intelligent, story-driven communication.

• Address and solve partners’ biggest pain points: for accountants, reduce tax season chaos; for advertising mediums, boost retention; for business brokers, stage businesses for higher sale prices.

Sounding Intelligent on Social Media to Attract Clients

• Focus your content and engagement on adding value to business owners (not just other coaches).

• Build a Google Doc repository of detailed, well-researched answers for frequently asked questions in your niche, tailoring responses for specific industries.

Scaling to Seven Figures Without Losing Margins

• Don’t just chase revenue—protect and increase profit margins as you grow.

• Build a feedback loop: live on less than you earn, feed profits back into your business (hiring, marketing, tech, training), and consistently adapt.

Notable Quotes

“Scarcity is quantity; urgency is time sensitivity… urgency gets more people to buy, scarcity gets them to pay more.”

“Don’t do your best, you’ve got to do what it takes. That’s the gap.”

“People love intelligent people. So, become a teacher naturally—can stories, add value, and solve real problems.”

“Businesses fall over from success as consistently as they fall over from lack of success… protect your margins or you get wobbly.”

“You need a feedback loop—live on less, feed profits back in, and don’t get distracted by shiny stuff like boats and watches.”

Actionable Takeaways

Start With Value, Not Need:
When reaching out for new clients, always offer something exciting and useful—never just because you need a sale.

Network with Strategy:
Prepare for networking by researching attendees, crafting your game plan for before, during, and after the event, and avoid being boring—stories and confidence win every time.

Build a Repository of Value:
Capture your best answers in a document so you’re always ready to tailor thoughtful, expert responses to prospects online.

Focus on Relationships and Results:
With JVs and partners, solve the urgent pain points for their clients—test-drive your results, and let proof drive referrals.

Protect Margins While Scaling:
Don’t just increase revenues without watching profits; build incrementally, reinvest, and keep a feedback loop running.

Practice Relentlessly:
Prepare and rehearse your stories, elevator pitches, and presentations before you’re in the spotlight—like Tom Brady throwing in private before playing on Sunday.

Serve Before You Sell:
Always help prospects before expecting payment—demonstrated expertise and tangible results earn trust and referrals.

Resources Mentioned

Profit Acceleration Software 2.0
Created by Karl Bryan, helps business coaches find $100,000+ for any small business owner in under 45 minutes, without extra marketing spend.

Networking Groups
BNI, Chamber of Commerce, Yacht Clubs, Golf Courses for higher-level connections.

Focused.com
Check out Karl Bryan’s platform for coaching tools, software, and community.

The Six-Figure Coach Magazine
Free subscription for ongoing business coaching resources: https://thesixfigurecoach.com/get-it

Live Events, Trade Shows, and Local Advertising
All recommended as lead generation and JV opportunities.

If you enjoyed the episode, make sure to subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets!

Ready to elevate your coaching business? Listen now and make strides towards your goals. Visit Focused.com for Profit Acceleration Software™ and join our thriving community.

👉 Karl Bryan helps business coaches get clients. Period.

For more magic on growing your coaching practice, attracting small business owners, and closing high-end clients, visit: https://go.focused.com/profit-acceleration

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https://thesixfigurecoach.com/get-it

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🚀 Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches, period. Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™.

Get your demo at https://go.focused.com/profit-acceleration

Karl Bryan and Rode Dog are on a mission to flood the world with high-end, client-committed business coaches—don’t miss out!