Yesterday I gave you part two of a 20 year old Restaurant Case Study as well as explained how the name gonorrhea was a miss for society.

Speaking of what clearly should have been diarrhea medicine…

Please dont fly internationally today.

Seats desperately needed for all the celebrities, politicians, billionaires and media personalities who enjoy protection from likes of JE and PD lists…

Let’s start by putting the movie ‘Sound of Freedom’ into the mainstream theatres.

And that’s all I’m gonna say about that.

In other news…

‘Big picture thinkers’ tend to talk a lot and accomplish little… if this is your client, help them become OCD about the details and data like Bezos, Musk, Zuckerberg etc…

1% better everyday is 37 X over 12 months.

Anyhoo…

‘Restaurant Case Study Part 3’

Here’s part 3 of my almost 20 tear old  restaurant case study for you.

Some worked, some didn’t… the power of preparation and marginal gains is where the magic lies for you in this four part example.

Social Proof: Prospects with leverage… ideal client audience was targeted through short-term inner-city apartments and offered a free appetizer (families targeted with free kids meal).

Some of these clients included famous actor(ess), professional athletes and successful businessmen – they received free dinner and a guarantee of no longer than a ten-minute wait with 24 hour notice… they were photographed with the manager and shared in a classy way.

Nike paid Michael Jordan to wear their shoes for a reason…. A restaurant can cover meal (food, not alcohol) of well-known people and profit wildly from the notoriety.

Menu: The menu was changed regularly (important – just like retail stores should move their inventory regularly) and a copywriter was used to name and describe meals:

Spinach Salad became ‘Tantalizing Spinach’ – A mouth watering arrangement of fresh spinach leaves combined with white button mushrooms, crisp chips of bacon, and tomato, with our superb bacon and maple syrup dressing.

Fruit Salad became ‘Gourmet Fruit & Berries – A colorful array of fresh local berries, bananas, strawberries, pineapples and raspberries surrounding big scoops of frozen yogurt on a palate of cantaloupe with our finest Caramel Sauce poured over top.

Special Lunch Menu targeted at Professionals in the area.

Email Signature: Every email they send out always had a signature, links and phone number moving forward.

The signature talked about the upcoming events and had a series of classy testimonials about food and pictures of famous guests (social proof  and only done with permission).

Patio: The patio was a very popular place and the average sale value was $9.00 higher per table (high margin alcohol) of two.  Replaced old tables and chairs with smaller replacements and took the fountain out.

Extra six people now seated outside (extra 12 – 18 ppl per night).

Advantage provided: Business now portrayed a romantic image local clientele (successful professionals) resonated with.

These initiatives provided a powerful dynamic of ‘the place to be’.

Waiters and waitresses were encouraged to use the saying “the place to be” when talking to the customers.

Taxes: At our advice met with accountant and went through creative, legal and intelligent ways to ethically minimize tax position now and in the future. *They had never done this before.

Mastermind: Towards the end of the year discovered the power of coaching / consulting and started a mastermind (rather than join one – we organized it) with 9 other non-competing pasta restaurants across the country.

They paid $1000 per month to be in the mastermind and brainstormed secrets to success. The KICKER… the owners learned a TON from the other 9 restaurants as they shared profitable and effective ideas every month.

We got referrals from other restaurants doing good things everyone could learn from.

Result:  Profits soared in 12 months and well on their way to creating “The Place To Be”.

Not everything above worked but when you understand marginal gains (the foundation of my software and profit acceleration as a whole) you’ll realize not everything needs to.

If you had this ready BEFORE you started with the restaurant… think you might have a slightly better chance of KNOCKING IT OUT OF THE PARK with your clients and not having them cancel in 90 days?

The coaches that work with us have pre-created “Turnkey marketing systems” for them. Many of the marketing systems are $50,000 marketing systems ready to go.

If you were trying to get the chiropractor / dentist to become your client and you were competing with one of my coaches… and they had a $50,000 marketing system READY TO GO for the chiropractor… who do you think the client is going to sign up with and pay handsomely?

And…

Which coach do you think the accountant will partner with?

That’s the POWER of having all this created BEFORE you start with your client.

Tomorrow I have a special treat for you if you like making a TON of money for restaurants and want to get clients with ease.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. An entrepreneur thinks of what could go right and an investor thinks of what could go wrong.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you ‘A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://karlbryan.com/business-coaching-secrets-podcast