Yesterday I gave you part 3 of my 20 year old restaurant case study that’ll still work as well as some thoughts on the election.

Speaking of exposing some folks and getting The Sound of Freedom movie into mainstream theatres…

A conversation Dave had at work:

Dangerous Dave: Hi.

Boss: Where have you been?

Dangerous Dave: Smoke break.

Manager: You were gone 7 hours.

Dangerous Dave: It was a brisket.

In other news…

If the election is affecting you in any way, please do this (I received far more feedback from folks outside of the USA which I found interesting):

Stay away from social media. Go outside. Take a walk. Touch some grass. Reach out to someone you care about and tell them you love them.

Take 10 breaths where you breathe in for 7 seconds… hold for 7 seconds… breathe out for 10 seconds.

Remember to control things that you can control (your diet, sleep, emotions, actions and your work ethic)

Anyhoo…

‘Restaurant Case Study Part 4’

I remind you once again… not everything here will work / did work but the power of marginal gains can change the game for you and your new high end coaching client.

– Create a database… if it’s a family restaurant create a draw for ‘a family trip to Disneyland’.

To enter they must provide name, cell phone number, birthdate and address required (text special promotions ‘Goofy is in the house if you want to bring the family down for dinner and to take a picture with him. He’s here until 7pm’. If you don’t feel like cooking it’s all you can eat pizza night’. Make sure they don’t overdue this or it’ll backfire).  One entry allowed per family member – more birthdays the better.

If it’s a bar type establishment then the draw is a trip for two to Vegas (send picture in a text “its Happy Hour, the bar is packed, come say hi!).

– The best place to open a restaurant / bar is right next door to a popular bar (most do the exact opposite).

– Appetizers, alcohol and desserts are always high margin in restaurants…. Make plan to sell lots of them.

– Rather than ask if they want a wine list… the waiter brings a bottle of red and white to the table and “presents” it…. Asks “This is our red wine of the night recommended by our bartender, the handsome blonde haired chap behind the bar, Samuel Williams III… it’s a 15 year old pinot noir made with local grapes from XXXXXXX.”

Do the same with a ‘dessert tray’ and present it rather than a dessert menu.

– People get addicted to “discounts” but not to “free”… monster mistake to do regular discounts because they come to expect it. And not appreciate it.

People LOVE free and it makes more impact.

– Work to get your restaurant clients in 4 times and they become regulars. The first 4 visits are critical to creating ‘the habit.’

– A restaurant has an empty kitchen for 12 + hours a day. This time can be rented out to someone interested in running a delivery type model and willing to cook after 10pm and before noon.

– A restaurant can run a “prepackaged meal service” VERY profitably… use classy advertisement on tables

– A food truck can be a natural extension of the restaurant and great marketing.

– A good-looking and charismatic male behind the bar will out-sell a pretty charismatic female – this surprises most. (logic: male barman attracts more females which attracts more male patrons)

– Pay for the bar person to take a Flair course (with agreement they don’t quit for 12 months?)  and learn how to flip bottles for entertainment.

–  Pay your bar person to learn simple magic tricks (hire a guy that does magic) to entertain customers. *Don’t let it become a distraction and slow down service just makes the barman/girl 20 times as likeable where and when appropriate.

–  Make all meals look AMAZING and train your chefs on presentation. People will take a picture and share it (ridiculous but super common).

–  Music you play in a restaurant / bar is CRITICAL. Must cater to your target audience and not the person in charge of music!

–  If a menu is longer than 4 pages the food is CRAP. Too many items means too much frozen food. Also ‘wastage’ is a huge expense for a restaurant and more food to make… more wastage. ALL SUPER HIGH-END RESTAURANTS HAVE SUPER TIGHT MENUS.

–   Buy local produce (fresh and good for marketing).

–  If you’re a dinner restaurant, time your social media posts as dinner approaches (same with lunch).

–  Reach out to food bloggers… their positive exposure can be GOLD for allowing you to raise prices and fill the restaurant.

–  You need at least “two turns” (ideally three) for a restaurant per night. Most reservation calls will ask for 7pm and you want to avoid this to ensure you get more turns in.

Your ONE THING is to be over-prepared and respect your audience / client.

Go drop in on the local restaurant, with some serious NEW mojo, and change their life forever.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. An entrepreneur wants to make it and an investor wants to keep it.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you ‘A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Access the free training here

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

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PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

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