"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1251: Relative. Gain. Sales. Exciting.
Yesterday I gave you the powerful questions to ask in your quarterly review as well as why Stu told Dave he’s no longer going to the gym.
Speaking of the last time he was there, he kept using his phone and a guy came up and asked him if it was fingers day…
I was at the local pub with My Drunk Aunt and Dave and here’s our conversation:
Me: So, tell me what’s on your mind:
My Drunk Aunt: Apple watches are just Tomagotchi’s except the stupid animal you’re trying to keep alive is yourself.
Dangerous Dave: I’m glad you’re learning to laugh at yourself… was getting awkward for the rest of us.
My Drunk Aunt: Money tip… if you garden naked your neighbors will build a privacy fence at no cost to you.
Dangerous Dave: The back in horseback riding is probably unnecessary.
My Drunk Aunt: I’m terrified to go to an art museum cause what if they decide to keep me.
Me:
In other news from my BCS podcast…
When you overdo your strength, it becomes your weakness.
Anyhoo..
Your one PROFIT ACCELERATION THING today is:
‘Relative Gain’
I’ve been in business coaching for 20 years…
… I’d imagine you’d agree it’s rare (HARD) for someone to stick with something for two decades without a break.
Why?
My niece recently turned 7… and she was EXCITED!
Why wasn’t I that excited when I turned 47?
Imagine how unexcited I’ll be when I turn 67?
What about 87?
Zoinx.
There are two reasons why:
1. Psychology
2. MATH
Psychology because a 6-year-old wants to turn 7…
And a 46-year-old doesn’t want to turn 47.
Math cause 6 to 7 is a 16% increase and 46 to 47 is a 2% increase.
One significantly larger than the other.
It’s RELATIVE GAIN and here’s how it’s relevant to business and your high-end coaching clients.
You need to manage their psychology when MATH is not exciting due to relative gain.
They launch a new product, and it goes from 0 to $100,000 in sales.
EXCITING.
When they continue to sell the product and increase sales from $100,000 to $115,000.
Not exciting.
Why..?
Relative gain.
Feels like a plateau and if you’ve ever studied psychology, you’ll know plateaus are lame.
When this happens, what does the business owner do?
New product… new service… new offering… starts seeing ‘exciting’ shiny lights everywhere.
Then wonder why they fail.
Like a kid that keeps changing sports… never mastered one and doesn’t experience ‘success’.
Help your clients manage their psychology and understand the reason is the same as the 7-year-old versus the 47-year-old.
Can I turn 7 again…?
Pretty, please?!?
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. Don’t practice to practice… practice to improve.
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
