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One Thing: Day 250: Low Cost/No Cost
Day 250: Low Cost / No Cost
Yesterday I was explaining how to become HOT.
After all these years my wife still thinks I’m sexy.
Every time I walk by, she says:
“What an ass!”
Your ONE COACHING THING Today Is:
Low Cost / No Cost Marketing
We’ve been talking a lot about how you and your high-end coaching clients can get remembered, noticed and known.
Here’s a quick list of things you can do to promote for next to nothing.
Email Your Database
Regular contact and education with your database.
Most newsletters/emails go out about once every five months!
Before you start, collect ten impressive examples from your competition and others in like minded industries and use them as a starting point in terms of articles, call to action, wording, headlines etc…
The reason it doesn’t get written is you run out of time… solution is to get your high end coaching client to write five of them on a weekend and only tweak the bits at the end of the month.
Takes the pressure and get a better result. You will be amazed at what this one simple initiative can do for credibility and new clients.
2. Thank You Cards
No one else is doing it!
So simple yet so powerful in terms of developing clients that ‘pay stay and refer’.
Send Out Cards built a BOOMER of a business on this concept (because no one does it but know they should).
3. Email Signature
When was the last time you went to the bottom of an email to find a phone number?
I bet it was within the previous 48 hours.
What does the bottom of your high-end coaching clients emails say?
A great place to show your market dominating position, book, awards, certifications, ask for referrals, and state why people should do business with you.
4. Business Cards
OK, so you and your coaching clients probably don’t have one?
That’s why they’re working again.
What do your cards say… do they sell for you?
My guess is they offer boring platitudes like ‘service, quality and dependability’.
You’d bloody hope they offer ‘service quality and dependability?!’
A high priced take out pasta restaurant had business cards with a perforated side that offered $5 off your next pasta dish.
This ridiculously simple initiative made the restaurant a monster profit and brought in ton of new clients.
Consider helping your client get business cards done up…. But what will they sell/offer/say?
5. Send out Invoices
You and your clients are paperless, I hear you say?
That’s why they can work again.
Shift your mind to ‘direct mail’ versus that you’re sending invoices to let them know they paid your bill and say thank you.
A great place to tell your story, show your market dominating position, book, awards, certifications, ask for referrals, and state why people do business with you.
I’ve made MILLIONS of dollars via classified ads on online sites like Craigslist.
These ads can cost you literally next to nothing… try them.
If they make one sale per year they would easily pay for themselves. If they sell you something once a month, they could be a little piece of gold that pays for your family vacation.
Once a week and they can grow you a 7 figure business that would never need to consider anything that resembles cold calling.
What do you and your coaching clients possibly have to lose an experiment?
7. Small Business Publication
There are publications like the ‘Coffee News’, local newspapers etc… that sit in fast food restaurants, dentist offices and other desirable locations with high readership.
I am not suggesting you should design your annual marketing program around a small ad in the coffee news but it is silly not to test something inexpensive with high readership to see if it may generate results.
Also note: it is not as much the ‘medium’ (small business publication / FB / Radio / TV / Direct Mail etc…) as it is the ‘message’.
What are you saying / offering in your ad.
A variation of “I need clients” is a stupid thing to advertise and what 90% of ads pretty much say.
*See yesterday’s post if you need ideas.
These are just a few of a number of inexpensive initiatives you should be using to promote your high-end coaching client’s business.
I intentionally didn’t place social media marketing in here because everyone obsesses over it.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. As the seagull said as he pee’d in the ocean… every little bit helps.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
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