Day 291: A Negative Experience

Yesterday I was explaining how Richard Branson, The Kardashians, and Nike get MILLIONS OF DOLLARS in free publicity.

Ever notice that when Taylor Swift and her famous singing buddies go to a High School Prom with a lucky high school student that it coincides with an album release?

And why doesn’t Taylor pick public fights with non-famous people?

Hmmm…

Might be a marketing lesson in there somewhere.

In other news…

According to Buddha:

A Man Who Conquers Himself is Greater Than One Who Conquers a Thousand Men in Battle.

Translation:

Stop concentrating on everyone else and start concentrating on you.

Anyhoo…

You ONE COACHING THING Today is:

‘A Negative Experience’

A terrific way for you and your high-end coaching clients to get word of mouth and establish bulletproof customer loyalty is overdelivering when a negative situation arises.

Error, complaint, or a refund as examples.

I’ve experienced first hand how negative situations can create RAVING customers.

In fact, many of my most successful business relationships had a rough patch where I over-delivered on rectifying a negative situation.

Examples:

1. Remove ALL EMOTION from the situation and DO NOT get defensive
2. See this as an opportunity to create a RAVING CLIENT that buys from you for another decade and refers all their friends 
3. Sort this out quickly (the quicker the better… and ask for ‘more time’ where appropriate)
4. Call them personally (as in the owner)
5. Send a video apology via email (as in the owner)
6. Over refund for their hassle 
7. Call a few days after the refund/situation and ask if they’re satisfied and if there is anything else you can do to rectify situation
8. Send them a gift
9. I’m sure I could add to the list but I need to get to bed

You heard it here first.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

PS.  If you say “Fu** Off” backward it still says “Fu** Off” but with an Irish accent.

You’re welcome.

PPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this post if you want to start following a proven coaching system.

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