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One Thing: Day 291: A Negative Experience
Day 291: A Negative Experience
Yesterday I was explaining how Richard Branson, The Kardashians, and Nike get MILLIONS OF DOLLARS in free publicity.
Ever notice that when Taylor Swift and her famous singing buddies go to a High School Prom with a lucky high school student that it coincides with an album release?
And why doesn’t Taylor pick public fights with non-famous people?
Might be a marketing lesson in there somewhere.
In other news…
According to Buddha:
A Man Who Conquers Himself is Greater Than One Who Conquers a Thousand Men in Battle.
Stop concentrating on everyone else and start concentrating on you.
You ONE COACHING THING Today is:
‘A Negative Experience’
A terrific way for you and your high-end coaching clients to get word of mouth and establish bulletproof customer loyalty is overdelivering when a negative situation arises.
Error, complaint, or a refund as examples.
I’ve experienced first hand how negative situations can create RAVING customers.
In fact, many of my most successful business relationships had a rough patch where I over-delivered on rectifying a negative situation.
- Remove ALL EMOTION from the situation and DO NOT get defensive
- See this as an opportunity to create a RAVING CLIENT that buys from you for another decade and refers all their friends
- Sort this out quickly (the quicker the better… and ask for ‘more time’ where appropriate)
- Call them personally (as in the owner)
- Send a video apology via email (as in the owner)
- Over refund for their hassle
- Call a few days after the refund/situation and ask if they’re satisfied and if there is anything else you can do to rectify situation
- Send them a gift
- I’m sure I could add to the list but I need to get to bed
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. If you say “Fu** Off” backward it still says “Fu** Off” but with an Irish accent.
PPS. Marriages break up from lack of money… over lack of love X 100.
Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
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