Day 345: Shiny Lights / Relative Gain

Please just hang in there…

Soon COVID and Clubhouse will be over so we can all get back to work.

In other news…

I enjoy watching tennis and have enjoyed the Australian Open so far.

Nadal lost after being up two sets, which never happens, and for a GREAT athlete, Novak Djokovic manages to get a LOT of disrespect.

Speaking of tennis players…

I was in a serious relationship with a tennis player…

I broke it off cause love meant nothing to her.

Anyhoo…

Your ONE COACHING THING Today Is:

‘Relative Gain’

My daughter recently turned 7… and she was EXCITED!

Why wasn’t I that excited when I turned 47..?

Imagine how unexcited I’ll be when I turn 67?

What about 87 (Zoinx)?

There Are Two Reasons Why:

Psychology

MATH

Psychology cause a 6-year-old wants to turn 7…

And a 46-year-old doesn’t want to turn 47.

Math cause 6 to 7 is about a 15% increase and 46 to 47 is a 2% increase.

One significantly larger than the other.

It’s RELATIVE GAIN and here is how it’s relevant to business and your high-end coaching clients.

You need to manage their psychology when MATH is not exciting due to relative gain.

They launch new product and it goes from 0 to $100,000 in sales.

EXCITING.

When they continue to sell the product and increase sales from $100,000 to $115,000.

It’s no longer exciting.

Why..?

Relative gain.

Feels like a plateau and if you’ve ever studied psychology, you’ll know plateaus can be bad news.

When this happens, what does the business owner do?

New product… new service… new offering… starts seeing shiny lights everywhere.

Then wonder why they fail.

Like a kid that keeps changing sports… never masters one and experiences zero success.

Help your clients manage their psychology and understand the reason is the same as the 7-year-old… and the 47-year-old.

Can I turn 7 again…?

Pretty, please?!?!

You heard it here first.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

PS. If you risk nothing you risk everything.

PPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this post if you want to start following a proven coaching system.

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