One Thing: Day 408: The Cobra Effect

Day  408: The Cobra Effect

Yesterday I was explaining the three-word secret to Floyd Mayweather’s billion dollars of success.

Speaking of the secret to massive success…

Quote from Logan Paul:

“In 2015 I moved to Los Angeles.

Every morning and every night, I’d look myself in the mirror and repeat 10 times ‘I will be the biggest entertainer in the world.’

I had no idea how or when it would happen, but after 6 years of manifestation, it’s happening.

Life is a wild ride.” ~ Logan Paul

I have done very similarly and can tell you it WORKS.

*Please steal this and insert your dream… Do Not Pass Go*

In other news…

I’m concerned my wife and I are on different pages.


I fart…

She thinks OMG you disrespectful jerk.

While I feel like my fart says:

“Wow, you made some great chilly”



‘Cobra Effect or “N” Order of Consequences’

This Mental Model is similar to an expression you would have heard:

“The road to hell is paved with good intentions.”

This is when you attempt to solve something but it results in a negative, unintended, consequences (result).

A failure to think things through pre-acting.

A famous story about a cobra problem in India…. the Government offered a bounty for dead cobras to rid the problem.

What happened…?

People started breeding cobras to collect the bounty and released more into the wild which dramatically increased the original problem.

Another example is where the Canadian Government paid orphanages 70 cents per day, per orphan, and paid psychiatric hospitals $2.25 per day, per patient.

The result?

20,000 orphaned children falsely certified as mentally ill so they could receive $2.25 per day, per patient.

*Throws up in mouth*

Business examples you and your high end coaching clients have likely made:

Offering a discount and not realizing revenues increased but profits went DOWN.

*insanely common*

Offering a discount and not realizing that people get addicted to discounts but not addicted to FREE.

If you own a bar… offer a free drink to your regulars but don’t do discounts or they come to expect it.

That ‘much cuter’ website you built to replace the last one… but it decreased conversions.

The list is endless and this is why your client needs a separate set of eyes on their business.

Bottom line…

Operating with MENTAL MODELS will save you and your high-end coaching clients enormous amounts of time, effort, and money.

It’ll be mind-blowing.


It takes effort, patience and some smarts.

So, you probably won’t do it.

You heard it here first.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

1. Save you from asking… I no longer do interviews. Please don’t ask.

2. I do not do joint ventures. You promote your business and I’ll promote mine.

3. If you want to work with us and my software, click here for a 15-minute call to discuss

4. Please don’t be weird.

PS. The question isn’t who’s going to let me; it’s who is going to stop me?  ~ Ayn Rand

PPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this post if you want to start following a proven coaching system.

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