Yesterday I gave you part one of a restaurant case study as well as how My Drunk Aunt told her 11 year old son Dick why her favorite job was as a flight attendant.

Speaking of walking up and down the aisle saying ”trash” in everyone’s face…

I’m disappointed gonorrhea isn’t the name of diarrhea medicine.

That’s a clear miss.

In other news…

Everyone says they’ll buy when the market corrects… and then they don’t buy when the market corrects.

Anyhoo…

Your one PROFIT ACCELERATION THING is:

‘Restaurant Case Study Part 2 of 4’

A continuation from yesterday’s Restaurant Case Study… again the magic is having some semblance of a plan complete prior to working with your new client.

Continuity: Created a Pasta Club where members received ‘Pasta of the Month’ in the post with a recipe each thirty days.

Membership was $25 up front and $30 per month on going.

*Waiter/waitress got the first month payment as bonus and it was tracked each month on a public board in staff room. Members of the club were invited to Italy (members had to pay – for every 25 airline tickets booked you get two freebies.

Owners charged a premium and therefore made money to visit Italy) for a week and one member received a free trip for two as enticement to sign up for membership now.

Guarantee: Complete Satisfaction or the meal is on us (this was already in place but they didn’t tell anyone – why not make it public). Guaranteed seating within 10 minutes of reservation.

Competition: Staff – Pasta Club Membership sales were tracked in the staff room daily and the winner each month received a prize / bragging rights.

Staff – Alcohol sales (high margin and an indication of people having a good time) were tracked the same way and at the end of the month a prize was awarded.

Joint Ventures: Sponsored the local soccer club, hockey club and the Italiané Association (notice club theme – more members than a tennis club where its an individual sport) with the agreement the end of year party and award ceremony was held at their restaurant.

All parents were encouraged to join the ‘Pasta Club’ and the team received the $25 charge and the first month as sponsorship monies.

Local Realtor (the area superstar) is provided FREE meal vouchers to give to his clients that move into the area. The vouchers are specifically labeled as a free meal courtesy of John Smith (the realtor).

Similar relationship formed with a lady that short term leased very expensive inner city apartments. Clients tended to be wealthy and likely to dine (they had no groceries).

Both were treated like superstars when they came into the restaurant.

Irresistible Offer: Free Bottle of Wine with Dinner on Wednesday Nights (their slowest night). After some simple research it was discovered on average regular customers came in every 30 days… therefore each customer received a FREE appetizer with a 14 day expiry.

Theory was to get them in the habit of coming in more often.

Influential personalities were provided a Free six-month membership to the Pasta of the Month Club.

Sales Training: Paid $1,000.00 for a professional waiting consultant to come in and teach staff how to maximize service and tips. By encouraging bread as people sit down, red wine with meal and dessert afterwards the average sale (table of two) increased immediately.

Prior to shift, waiting staff were presented the specials and a script by the chef.

All staff were provided a FREE memory course (amazing for staff morale).

Centre of Table: This is prime real estate that usually goes unused. A classy brochure in a wooden frame was placed in the centre of the table… the info changed regularly and promoted things such as ‘Story about the Chef’, History of the Restaurant, Pasta facts, Benefits of The Pasta Club, specials nights like Wednesday etc…

Was 75% story and 25% sale.

Part 3 tomorrow.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan

Founder, Focused.com

PS. Self pity is an acid which eats holes in happiness ~ Earl Nightingale

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…

We did a training that will teach you ‘A strategy that can DOUBLE your clients’  bottom-line profits using exponential growth without spending more on marketing.

Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

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PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

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