"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1234: Marriages. Suicide. Hope. Dire
Yesterday, I was explaining the three primary domains a company’s IP lives in as well as how My Drunk Aunt went to Salsa Class and left because of a misunderstanding after she was asked to dance.
Speaking of her quickly hiding a bag of tortilla chips…
Wifey enjoys a ‘deep and meaningful’ conversation… Dave’s girlfriend was staring into space, so Wifey thought it might be an opportunity to get to know her better:
Wifey: You’re staring into nowhere, what you thinking about?
Dave’s Girlfriend: Just thinking.
Wifey: About what?
Dave’s Girlfriend: I’ve always wondered if my recorded call with the bank was used for training purposes.
Wifey: LOL anything else?
Dave’s Girlfriend: Well right now I just need an impossible sequence of events to play out in perfect order against all odds and I’ll be fine.
Wifey:
In other news from my BCS podcast…
Routine demonstrated by man is a sign of drive and ambition.
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
‘Hope and Direction’
If you’ve seen my recent Masterclass you’ve seen me show you what the average ad looks like for your local businesses.
Marriages break up from lack of money over lack of love X 100.
Do you realize a local family with two young children are separating right now over lack of money and frustration caused by their local business?
Just a matter of doing the wrong things in the wrong order.
Lowering prices, spiralling expenses, having no compelling offer, working primarily with the people that cause the most headaches rather than the 20% of the clients that drive 80% of the revenue and ignoring accounts receivable issues while running ads that don’t work for them…
Easy and quick fixes.
The husband of the business described above is close by you… tears in his eyes with a box of clothes over his shoulder walking into his new one-bedroom apartment.
The first thing he put up was a picture of his two beautiful kids.
They’re his absolute pride and joy.
He’s already counting the hours until he can see them on the weekend.
Problem is, it’s Monday.
That’s 91 hours, but who’s counting?
*next day*
He cuddled with the picture and read it a story last night… cause he couldn’t cuddle and read to them.
His kids cried themselves to sleep.
Mommy is equally devastated, but she’s just had enough.
How does someone work 16 hours per day ‘totally consumed’ and not make enough to cover the basic expenses for his family?
Multiple times, he told her “we just need to load up the credit card one more time… this time it will be different. We can trust this guy… its going to work. I can feel it in my bones, baby.”
She painstakingly agreed one more time.
But it was the same old, same old.
She’s thinking “Does he not get the whole hunter, gatherer thing…?”
You could have saved their marriage last month by calling and providing some much-needed help and direction, but you ‘didn’t want to bother him.’
Sorry, kids.
*two months later*
A little further down the road it gets worse.
A business owner committed suicide.
Happens every day, unfortunately.
This guy was advertising in your local area.
The ad’s he’s running have NO CHANCE of working.
One call from you HELPING…. and explaining the ad is never going to work because it doesn’t have an offer or a call to action. No headline. Nor anything interrupting / engaging / compelling to say…
Therefore, why in the world would someone respond to the ad?!
It’s a blown-up business card with name of his business at top, ‘service, quality, dependability’ listed in the middle and his phone number and web address at the bottom.
*same as 80% of ads*
One look at his website…
A dog’s breakfast.
Having an expert call and explaining this in a gentle way…. would have eased the sense of “I’m a total and utter failure” and provided a little HOPE and DIRECTION.
That’s all he really needed.
HOPE and DIRECTION.
*install our JS 12 small business operating system my software provides you and your clients*
Not another ad that doesn’t work.
And you could have been that one person genuinely offering to help without reaching into his wallet immediately.
Jab, jab, jab and THEN right hook (sale) as Gary Vee would say.
You had the power to save a life by calling.
But didn’t want to bother him and needed “a script to follow”.
FYI you don’t need a script… you just need to GIVE A SH*T.
BTW this was the same family.
He had the picture of his two kids and the book on his lap when he killed himself.
You can still see his ads locally.
But he won’t be answering the phone.
Sorry, kids.
—–
Moral of the story?
You don’t have a money problem… you don’t have a client problem… you have a refusal to help people before they pay you problem.
That’s the problem.
Provide some HOPE and DIRECTION.
*install our JS 12 small business operating system my software provides you and your clients*
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. You don’t have a money problem… you don’t have a client problem… you have a refusal to help people before they pay you problem.
#ZeroToOne
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
