"I created Profit Acceleration Software™ so you can BOOST bottom-line profits using the power of compounding growth without spending more on marketing."- Karl Bryan
Day 1247: Sixty. Million. Jack. Daniels.
Yesterday, I gave you an offer that’ll double sales as well as how My Drunk Aunt told Dave she believes in dating because someone unexpected can come into your life out of nowhere, make your heart race, and change you forever.
Speaking of Dave saying he calls those people cops…
Wifey was talking to My Drunk Aunt about social media and here’s how it went:
My Drunk Aunt: I have rules for social media.
Wifey: What are they?
My Drunk Aunt: Two things I don’t post about on social media… 1) My Partner and 2) Money
Wifey: Ya social media is maturing.
My Drunk Aunt: It’s not because I’ve matured, it’s because I don’t have either of them.
Wifey:
In other news from my BCS podcast…
Your stress doesn’t come from hard work… your stress comes from ignoring things that should not be ignored.
Anyhoo…
Your one PROFIT ACCELERATION THING today is:
‘60 Million Bucks’
I was planning to move on from discounting… but this is too powerful to ignore and something I spoke about on my podcast.
Gary Vaynerchuk built his family liquor store from 3 million to 60 million in annual sales.
Not bad for a 20 year old that was trading baseball cards prior to taking over the family liquor business.
His primary advertising strategy was a loss leader.
He would advertise all the most popular brands like:
Budweiser
Coors
Jim Beam
Smirnoff Vodka
Jack Daniels
And other top sellers… he promoted them for below cost.
As in, he LOST money when someone came in and bought what was advertised.
Customers would walk in for the discounted offers and “storytelling” would take over.
He had salespeople working the floor of his liquor store and he was the number one sales guy.
He’d encourage (it’s all storytelling) the Budweiser guy to also try a craft brew that’s similar but far superior for a list of mouthwatering reasons that included, better for you, better tasting, no headache the next day and why not support family owned / small businesses.
While they’re at it…
… why not bring home a bottle of red for his wife and tell him a story about wine they just got in that other wives are raving about.
I’m sure you’ve worked it out already… but the ones they were “storytelling” about were the boutique labels with HIGH MARGINS.
These boutique and craft sales easily made up for the small losses on Budweiser / Jack Daniels.
They did the MATH and it easily worked.
Let’s get super crazy…
You could advertise as “The only business coach in town that operates on 7.5% of your clients’ additional revenues”
Maybe you’re using my software that’ll find any business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising?
Find them over $100k in a single session.
Then tell a powerful and influential story to lock in your $2k per month retainer also.
Candy from a baby.
You heard it here first.
Now, pick up the phone and go help someone.
Obsessed with your business coaching success,
Karl Bryan
Founder, Focused.com
PS. God was asked, “Why are you taking me through such challenging water?” He replied, “Because your enemies don’t like to swim.”
PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…
*Don’t plagiarize my work like a lame arse.
PPPS. Marriages break up from lack of money… over lack of love X 100. Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ and high-end step-by-step training to support it…
We did a training that will teach you ‘A strategy that can DOUBLE your clients’ bottom-line profits using exponential growth without spending more on marketing.
Imagine finding your high-ticket coaching fees BEFORE you start coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Access the free training here
PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:
https://thesixfigurecoach.com/
PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Karl Bryan, Creator of Profit Acceleration Software™
Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. His goal is straightforward… to help coaches and consultants get more clients.
Get a demo of Profit Acceleration Software™ at focused.com.
