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One Thing: Day 262: A Con Man
Day 262: A Con Man
Yesterday I gave you my 7 smart steps to improving your clients’ lead generation and pretty much everything else for their business.
Speaking of being smart…
A smart man doesn’t tell you how smart he is.
A rich man doesn’t tell you how rich he is.
A tough man doesn’t tell you how tough he is (learned this the hard way!)
An honest man doesn’t tell you how honest he is.
A con man…
Well.
*And not to alarm you… but Mad Max took place in 2021*
Anyhoo…
Your ONE COACHING THING Today Is:
‘A Picture’s Worth a Thousand Words’
Studies clearly show that an ad online with a picture gets better readership and conversion than one without.
Marketers mess this up all the time.
Think of a car for sale… with no pic.
Think of a restaurant for sale… with no pic.
Think of a dating profile… with no pic.
*Boring*
I know I just made you curious… I set ALL my dating profiles up with a pic of me wearing sunglasses and no shirt.
Think Tom Cruise in Risky Business… only a Dad bod and not nearly as handsome.
Whatever you do don’t use line drawings or clip art… photographs get significantly higher readership than illustrations.
Also worth noting… People buy from people and not companies.
When advertising a company online, a picture of the owner can work well so they can see the person behind the company.
An example…
If you run FB ads and you’re a business coach…you want to run your fan / business page as a person, not a business.
‘Karl Bryan’ as an example VS ‘XYZ Coaching’.
And yes, I know you want to sell the company one day…
Just trust me on this one.
The picture on the profile would be your professional headshot only. This will pull MUCH BETTER than a company logo or any other style of picture when advertising on FB.
Check your FB feed and you will see folks messing this one up royally.
Similarly, if you have a podcast.
Use a professional headshot as the picture…
Here’s what my Podcast image looks like and notice the straight forward name I use for it:
Ladies, eat your heart out.
You heard it here first.
BTW Today I’m doing my first “I Guarantee to Solve Any Business Coaching Problem on the Spot!” at 10 am PST / 1 pm EST.
Only 500 lines and it will SELL OUT!
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. As per above your only risk is NOT REGISTERING.
I will do a LIVE one-hour presentation for 500 business coaches where I GUARANTEE to solve any business coaching problem on the spot.
I will either solve the business coaching issues or I’ll CRASH and BURN and you get to watch and listen to me squirm.
PPS. You have been BEGGING me for this since I mentioned it two years ago…. It’s time and its limited.
Only 500 seats available and I GUARANTEE it’ll sell out.
Don’t miss this opportunity to see a world’s first for the business coaching
profession.
