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One Thing: Day 263: Ferrari vs. Maserati
Day 263 Ferrari vs Maserati
Yesterday I was explaining how a picture’s worth a thousand words… and how that relates to your marketing.
Plus, I provided a description of all my dating profiles online.
Speaking of dating…
“If you want something, give it your all.”
The above dating advice kept me single throughout high school.
Your ONE COACHING THING Today Is:
‘Ferrari vs Maserati’
OK, so I’m a bit of a car guy.
I’ve owned many supercars… and favorite to date was my Ferrari.
In 2013 Ferrari was named the world’s most powerful brand… in that same year, its sales tanked.
The luxury car market exploded after years stuck in a plateau… and the natural assumption was for Ferrari to ride the wave.
In a strategic move on steroids during the supercar boom… despite a recording number of people placing deposits for a new Ferrari….
They DECIDED to reduce production.
A supercar boom was going on and Ferrari decided to build less cars.
Plus… they raised their prices.
That year they sold less cars, more people put in deposits to wait in line for a shiny new Ferrari… and due to price increases, their profits were up 6%.
Down the road, Maserati had a slightly different strategy.
They rode the wave, increased output, doubled the number of models they sold, and created more mainstream type cars and less exclusive models.
Maserati chased revenue.
Ferrari chased exclusivity.
In a nutshell, Ferrari made themselves into a harder and more exclusive club to enter.
Fast forward a few years and guess what?
Maserati lost money in 2019.
Ferrari had record profits in 2019.
Ferrari made $100 million on licensing alone in 2019 (calendars, sunglasses, clothing, etc)… as in they made $100 million without selling a single car.
The power of Ferrari’s brand doesn’t come from the “quality of the product/service”…
The power of Ferrari’s brand comes from “what does it say about its consumer?”
Moral of the story?
As a Business Coach, you need to be and stay, in DEMAND.
Always be busy and semi unavailable.
When Steve Jobs was asked for a meeting, regardless of his availability, he wouldn’t meet with you for at least ten days.
No, I will not do an interview with you and I don’t prostitute myself, and most certainly not my list of 100,000 business coaches, as a JV.
But, thanks for asking.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. “Everyone dreams of driving a Ferrari, it was my intent from the start.” Enzo Ferrari
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
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