One Thing: Day 436: COVID in da house…

Day 436: COVID in da house…

Yesterday I was explaining the magic of contrast, context, and environment.

You also loved the fact I helped my friend with no kids with ‘context’… by going over to her house, eating all of her snacks, making a mess, doing super lame cartwheels, unrolling an entire toilet paper roll for no conceivable reason, didn’t flush the toilet after taking a smelly crap with the door open, hyped up her dog and then left with her TV remote control in my back pocket.

Speaking of enjoying myself immensely…

My 22-year-old stepdaughter tested positive for the virus and we’re on strict government-mandated family lockdown for 10 days.

*No shit*

To keep everyone safe I’ve placed social distancing stickers all over the house so if anyone feels nervous they can just jump on a sticker.

They’re also saying that if we all survive this the government wants our plasma…

No Sir, you are not taking our TV.

In other news…

The person with the most birthdays wins.



‘Subjective vs Objective’

I talked about this in-depth recently on my podcast… there are only two ways for you and your high-end coaching clients to create economic value:

  1. Create something people want and deliver it to them in a clever way.
  2. Create something of value you can deliver and then find a clever way of making them want it.

A monster mistake people make in business is channeling all their time, money, human capital, and resources towards objective value.

Objective value: improving things like efficiency and effectiveness.

An example would be hiring an engineering firm and spending millions to get the train quicker from point A to point B.

Subjective value: making the train ride more enjoyable by having an on-train bar, meditation area, lounge, casino, soundproof workstations, high-speed wifi, beds, and a first-class area.

A Rolex salesperson wears white gloves while handing a $100,000 watch for a reason.

On my podcast, I explained how a high-end hotel saved tens of millions by making their elevators glass rather than replacing a slow elevator system that was getting complaints.

Both objective and subjective should be considered but which one sounds like a less expensive idea to start moving the needle?

Without your help and direction… your clients will stay in the more difficult and expensive areas of being objective.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

1. Save you from asking… I no longer do interviews. Please don’t ask.

2. I do not do joint ventures. You promote your business and I’ll promote mine.

3. If you want to work with us and my software, click here for a 15-minute call to discuss

4. Please don’t be weird.

PS. Unsuccessful coaches ask negative context “why” questions and successful coaches ask positive context “how” questions.

PPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true-life of purpose.

PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this if you want to start following a proven coaching system.

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